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Jobseekrs

Careers platform mitigating unconscious bias in hiring

United Kingdom
Market: Internet and IT, Services, Mobile applications
Stage of the project: Operating business

Date of last change: 30.10.2020
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Idea

Jobseekrs is a mobile and web platform that mitigates unconscious bias at the sourcing and screening stage of recruitment. Jobseekrs is the world's first video interactive job-site that uses psychometric culture-fit questions when matching great candidates to suitable roles. Employers get pre-qualified candidates that increase their diversity giving them a competitive edge, Candidates are matched to companies based on work culture preference. Additionally, they have access to a behind-the-scenes view into a company's daily culture and access to engaging educational content via video content.

Current Status


Technology
Launched Beta App – April 2020

Traction & Financials
Available upon request

Recognition
- Jobseekrs was successfully accepted unto the first Wayra and GCHQ software engineering program in Manchester. This began in January 2019 and had a 4% acceptance rate
- Jobseekrs successfully pitched at the finals at St. James’s Palace on the 12th of June 2019 and is now an alumni
- Jobseekrs was successfully selected on the 360 Lab accelerator in December 2019. 5 companies out of 1000 applicants were accepted and won 100,000 Euros in funding.
- The CEO and Founder – Jamaal Brathwaite and the Director – Dr. Elsa Zekeng were nominated as one of the top 50 most prominent black voices in the Tech industry in the UK by Tech Nation.
- Dr. Elsa Zekeng was also nominated as one to watch by Northern Women Powerhouse.
- Jobseekrs has been nominated as a Small Business Award by SME News 2020
- Jobseekrs has reached the Semi-Finals of the MSDUK (Minority Supplier Development UK) Innovation Challenge and will be pitching for a chance to win £5000 cash prize, £40,000 worth of business school scholarship (At Ivy League Tuck School of Business), £100,000 worth of corporate mentoring (12-18 months corporate mentoring programmes), £200,000 places on grant funded programmes

- Entrepreneurship World Cup Global Finals by MISK Global Form (Top 100 out of 187,000 applications from 180 countries)
- Unicorn Battles Europe winner – set to pitch at the Global Finals in Silicon Valley (October 2020)
- Entrepreneurship World Cup UK National Winner – won £850,000 worth of services (September 2020)

Market

Timely & Strategic Markets:
- Companies who pledged to Diversifying talent pool and employees as well as making work places more inclusive

Segmented Markets:
- Companies with less than 5000 employees
- Companies who do not have an in-house recruitment team
- Companies who have 1 or 2 people in their in house recruitment team

Niched Markets: 
-Scale ups who have just raised seed investment or completed their Series A funding
- Employers in Financial, Technology, Marketing, Pharmaceutical sectors and would benefit from the Value proposition

- Mass Market: Companies who are currently hiring 

Now officially registered in the United States of America so would be looking for global opportunities 

The total jobs and recruitment available market is £450 Billion, the global online market is £24 Billion and the potential share with apps for Job seekers is £243 Million. Understandably, this has been heavily affected by COVID19 but there are still industries such as Technology, Ecommerce, Pharmaceuticals, Logistics etc. that are recruiting. Most importantly COVID19 has exposed inequities within our Global economy. The ILO stated over 25 million jobs would be lost due to COVID19, over 30 million people have filed for unemployment in the United States of America and unemployment has increased to 14.7%.

Problem or Opportunity

Securing employment is a goal we all work towards from the time we start school. This process is filled with various obstacles and uncertainties which have only been extremely increased with the COVID19 pandemic. The recruitment process itself is heavily reliant on social engagement, face to face meetings and several onboarding steps. Additionally, several recruitment agencies who rely on these principles have been forced to downsize or shutdown.

The total jobs and recruitment available market is £450 Billion, the global online market is £24 Billion and the potential share with apps for Job seekers is £243 Million. Understandably, this has been heavily affected by COVID19 but there are still industries such as Technology, Ecommerce, Pharmaceuticals, Logistics etc. that are recruiting. Most importantly COVID19 has exposed inequities within our Global economy. The ILO stated over 25 million jobs would be lost due to COVID19, over 30 million people have filed for unemployment in the United States of America and unemployment has increased to 14.7%. The cost of hiring one person is on average £4000 and the cost of hiring the wrong employee is over £10,000. Jobseekrs can truly help employers during this time and beyond to keep their recruitment going and shift the way the industry works beyond the pandemic. More importantly Jobseekrs is a candidate driven platform that enables all candidates to be given a chance to be employed fairly, diversely and equally. Through Applicant tracking tools and various unconscious bias filters both personal and in technologies, candidates specifically of underrepresented groups are not given a fair chance during the recruitment process. Jobseekrs’ mission is to alleviate this.

Solution (product or service)

Unconscious bias happens when you form an opinion about candidates based solely on first impressions as "like hires like". Secondly, the world of work is changing and there is a demand of new mixes of skills and tenures as well as acknowledging the power of culture in a company to make or break a business. To increase the efficiency of the recruitment process, Jamaal set out to reduce unconscious bias, put culture-fit at the forefront of the recruitment process, and increase diversity and inclusion all at a fraction of the cost to current recruitment methods.

Jobseekrs is providing a solution to both employers and candidates seeking opportunities both immediate and longer term. Jobseekrs is a web platform that mitigates unconscious bias at the sourcing and screening stage of recruitment. Our video interactive jobsite uses psychometric culture-fit questions when matching great candidates to suitable roles. It focuses on TWO important key factors when recruiting; the candidate's competency to the job and the candidate's culture-add to the company. Jobseekrs is an end to end full suite in the recruitment process

This is the perfect timing for this business as unconscious bias, diversity and inclusion has been put on the agenda as policy now asks FTSE100 companies to release diversity reports on gender and minority ethnic groups. This has been key to companies ensuring they diversify their workforce but also the recruitment process. Additionally, the recruiting space is candidate driven with higher expectations and transparency required from companies. This makes it the perfect time for this business considering current market demand from both companies and candidates.

Competitors

- General Jobboards - Indeed.com, CV Library
- LinkedIn
- Startups - Debut, Culture shift - Startups focusing on Culture analysis

Generally any company posting Jobs

Advantages or differentiators

- Jobseekrs is an end to end full suite in the recruitment process
(Deck available upon request)


Our unfair advantage is the team. Cumulatively, the team has over 20 years’ experience in the recruitment space.
Our first investor, chairman and advisor – Mr. David Moffatt, One of the founders of Monsterjobs, Deputy European CFO for Monster Worldwide, Inc. (NASDAQ: MNST), the parent company of Monster(R), a leading global online recruitment services provider, CFO of Allied Healthcare International Inc. (NASDAQ: AHCI; AIM: AHI) and CEO of GB Express which was sold to P&O, among other achievements.
Founder & CEO – Jamaal Brathwaite: Serial entrepreneur with his first business in the recruitment industry called, NextGen Interview. NextGen Interview received investment from Brian Lewis Founder of Cash Generator and former Chairman of the UK Franchise Association.
The Technology has been curated and is still advised by the UK’s Government Communications Headquarters (GCHQ) who undoubtedly hire the best talent in Technology in the UK.
Asha Ashok: Asha is our Extension and Brand Ambassador for all our Direct, F2F Sales & Marketing, and Strategic Partnerships. She has 15 years’ experience in Sales, runs over 300 events a year and knows hundreds of clients in person.
Interim CTO – Martin Ayrton: More than 35 years’ experience in a number of high-profile roles including IT Director, Systems Analyst, Senior Programmer and Project Manager.
Dr. Elsa Zekeng – Director of Operations & Talent Engagement – Develops strategic partnerships with organisations, universities and ensures smooth operation of the business

Finance

We have tested price points with our clients and they are willing to pay between £500-£1000 per applicant credit (1 CV).
Jobseekrs currently works on a pay as you go model. We operate on purchasing Applicant Credits. Applicant Credit packages are sold in different packages 5, 15 & 30 at a cost per credit and packages of 80, 120 & 150 at a cost per credit.

1 Applicant Credit = 1 Candidate

Business model

Business Model
Jobseekrs currently works on a pay as you go model. We operate on purchasing Applicant Credits. Applicant Credit packages are sold in different packages 5, 15 & 30 at a cost per credit and packages of 80, 120 & 150 at a cost per credit.

1 Applicant Credit = 1 Candidate

We intend on moving to a subscription model once the economy stabilises

Distribution Channels

- Social Media 
- Google Ads
- PR
- Billboards
- Events
- Website
- Universities and Youth Organisations 
- Whitelabel
- Corporate Referral Programs
- Bus & Public Transportation Wrappings

Money will be spent on

The investment will be focused on;
- Technology development to maximise User Experience
- Marketing for growth
- Expansion of Team predominantly Sales team again for outbound sales and growth

Offer for investor

$3,500,000 investment (Convertible loan note or equity)

Team or Management

Risks

- Delay on patent application which exposes our technology to being copied
- Other existing companies copy features Jobseekrs offers
- Ill Health from the Jobseekrs Team

Incubation/Acceleration programs accomplishment

- Jobseekrs was successfully accepted unto the first Wayra and GCHQ software engineering Accelerator in Manchester. This began in January 2019, lasted 3 months and had a 4% acceptance rate. We won a free office space at a renowned building for Science Innovation in Manchester for 2 years.
- Jobseekrs successfully pitched at the finals at St. James’s Palace on the 12th of June 2019 in front of His Royal Highness Duke of York and other distinguished business leaders and is now an alumni
- Jobseekrs won the 360 Lab accelerator competition in December 2019. 5 companies out of 1000 applicants were accepted and won 100,000 Euros in funding. The Accelerator was based in Graz, Austria.
- Unicorn Battles Europe winner – set to pitch at the Global Finals in Silicon Valley (October 2020)
- Entrepreneurship World Cup UK National Winner – won £850,000 worth of services (September 2020)
- Entrepreneurship World Cup Global Finals by MISK Global Form (Top 100 out of 187,000 applications from 180 countries)

Won the competition and other awards

- Jobseekrs won the 360 Lab accelerator competition in December 2019. 5 companies out of 1000 applicants were accepted and won 100,000 Euros in funding. The Accelerator was based in Graz, Austria.
- Jobseekrs won the Entrepreneurial World Cup Competition Nationals and would be representing the United Kingdom in Saudi Arabia for a chance to win a grand cash prize of $500,000. We won $850,000 worth of services.
- Jobseekrs has reached the Semi-Finals of the MSDUK (Minority Supplier Development UK) Innovation Challenge and will be pitching for a chance to win £5000 cash prize, £40,000 worth of business school scholarship (At Ivy League Tuck School of Business), £100,000 worth of corporate mentoring (12-18 months corporate mentoring programmes), £200,000 places on grant funded programmes
Unicorn Battles Europe winner – set to pitch at the Global Finals in Silicon Valley (October 2020)
- Entrepreneurship World Cup UK National Winner – won £850,000 worth of services (September 2020)
- Entrepreneurship World Cup Global Finals by MISK Global Form (Top 100 out of 187,000 applications from 180 countries)


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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video