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Rouster

Personal Computer in the cloud

Bulgaria
Market: Internet and IT, Computers, office equipment
Stage of the project: Prototype or product is ready

Date of last change: 10.08.2020
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Idea

Hardware gets old, Rouster doesn't. Always ready to run your applications no matter the hardware requirements.
It doesn't matter if you prefer a laptop, a desktop, a phone or a TV Rouster is the same computer that just looks different. And you don't need to stop there - any shape is now possible.

Current Status

Funding up to now
- $50000 in cash (equity-free)
- A contract for "first call" for redistribution on entering German, Austrian or Switzerland market;

How we spent it
- Product validation
- Finished two POC products
- Over 100 people in focus groups
- Over 20 test users interviewed
- Google campaign

Results
- 90% of interviewee wants to buy it today
- $9 CAC (users clicked on "pay now")



Market

According to Gartner, PCWorld, StatCounter - as cool as mobile-first experience is, the personal computers market is strong and growing again (on the account of the mobile market) with 261.2 million units sold just for 2019, and total market size at ~$170 billion.

Combining technologies from three different markets (Desktop-As-A-Service, Thin Clients, Cloud Gaming), Rouster is the first company to fully utilize them to enter the Personal Computers Market.

The three adjacent markets are also well-performing, but nobody is about to enter the personal computers market too soon.

Problem or Opportunity

If you ever bought a computer, you already know how frustrating it is to pay lots of money, knowing that this computer is going to be old, slow, or even broken in just several years.

An average person goes through dozens of personal computers in their lifetime. Most of the time with multiple devices simultaneously, spending a lot of money and generating a tremendous amount of computer-related electronic waste.

Now let's imagine, you entering the store to buy your next computer. You can choose between a bulky expensive one or between a super cool, small, and powerful one. The later you take for nearly free and is certainly more powerful from the former.

Solution (product or service)

Next-generation PC - Hardware gets old, Rouster doesn't. Always ready to run your applications no matter the hardware requirements.

Any possible shape you can imagine - It doesn't matter if you prefer a laptop, a desktop, a phone or a TV Rouster is the same computer that just looks different. And you don't need to stop there - any shape is now possible.


Competitors

Conventional computers - Lenovo, HP, Dell, etc

Advantages or differentiators

Totally different technology and pricing models.

Finance

- Various monthly/yearly subscription plans
- Pay-as-you-go if plan exceeded or upon lack of interest for subscribing
- Optional thin client devices

- Plans between $5 and $45;
- Pay-as-you-go service at between $0.3 and $0.9 per hour
- Devices at $70

Projecting for 1M users after 5 years and a net profit at $150M

Business model

- Various monthly/yearly subscription plans
- Pay-as-you-go if plan exceeded or upon lack of interest for subscribing
- Optional thin client devices

Money will be spent on

Servers
Devices
Staff
Marketing
Sales

Offer for investor

20% - negotiatable;

Team or Management

Risks

The product is already proven through proof of concept products, test users, focus groups, and test sales.

New competitors will enter the market slower.

We project upon 0.4% acquisition from the global market.

Incubation/Acceleration programs accomplishment

Among top 4 companies at the Salzburg AG innovation challenge #4

Won the competition and other awards

Finalist at the Salzburg AG innovation challenge #4
Special price won on StartUpLive event
Semi-finalist at WolvesSummit
Among the top 4% of the startups at Webit#2019

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video