dynAmaze is a B2B2C platform that offers vacancies of leisure providers. We use dynamic prices so that leisure providers (f.e cinemas, wellness providers, museums etc.) can increase their occupancy rate and profits. At the same time users of dynAmaze save money every time they book. They dynamic price is automatically predicted by an algorithm and varies adapts constantly for different levels of supply and demand
We are currently focusing on western Germany (NRW) and have reached more than 20,000 individual users, achieved more than 2,000 registrations and brokered more than 2,000 tickets from 15 partner providers with more than 5 million visitors annually. All this was achieved in the first three month of 2020, the corona virus forced us to shut down temporarily because our partners had to close. Now we are relaunching the platform and had time for technological improvements.
Problem or Opportunity
Overall, leisure providers have a low and highly variable occupancy rate. This leads to inefficient personnel deployment and high resource consumption on the part of the providers. At the same time, many activities are simply too expensive for many people. To illustrate: The average utilization of a German cinema is only 13.7%! So over 85% of the seats are not sold and therefore not used. This is exactly where we come in: We provide the exact seats that the providers themselves don't sell. How do we do that?
Solution (product or service)
We use dynamic prices that vary according to current demand and supply. This allows providers to optimise their capacity utilisation and end customers save money with every booking and, thanks to our fully digital solution, time as well. DynAmaze creates a win-win situation for both customers and even increases the sustainability of the leisure industry, because the resources of the providers are used much more efficiently
We are the only B2B2C platform that uses dynamic pricing to optimize utilization in the leisure sector.
Improved conditions are offered, for example, by the Groupon and mydealz platforms, although these do not offer dynamic pricing adapted to demand and are therefore considerably more inefficient for suppliers. 28 providers in Cologne informed us during the evaluation that Groupon maximises rather than optimises capacity utilisation (result: overcrowding at peak times), Groupon customers generally do not become existing customers and no profits are made in the long term due to the high discounts and charges to Groupon.
Advantages or differentiators
Since our approach allows us to optimize capacity utilization more efficiently and gives the providers more flexibility and freedom, the service providers prefer to work with us.
The use of the platform is free of charge for end customers. The providers pay a commission of 15% per ticket sold for each booking mediated through dynAmaze. In addition, there are premium packages such as targeting of specific target groups or price advice, which tells providers which prices lead to optimal sales.
Money will be spent on
As soon as market penetration is achieved in western Germany, we will establish dynAmaze in other cities and benefit from an enormously scalable business model. For this scaling we need about 150000€, which will mainly flow into marketing, sales and technical product development, as well as ideally a network to relevant providers and multipliers or strategic partners.