Photo - BlueMeg
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BlueMeg

Global entity management & governance SaaS

China
Market: Internet and IT, Financial services
Stage of the project: Operating business

Date of last change: 13.07.2020
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Idea

Our Console allows to seamlessly set-up and manage (groups) of companies. From incorporation, to share transfers and all other corporate governance. All digital and linked to the governments.

Current Status

Over 1m USD in revenue with product market fit growing in multiple jurisdictions. We've onboarded hundreds of legal entities and scaling this rapidly via our B2B2B approach. Over 150,000 governance actions have taken place via our console.

We've started our own corporate services firm (also called BlueMeg) to validate our technology. This provides us with cashflow and a playground to experiment.

Market

Worldwide there are over 150 million companies, which provides a recurring total addressable market of 18b USD. If we only consider the 'top' jurisdictions which are traditionally used for entity set up and management (excluding huge markets like China and India) this is a 3.5b USD market.

Problem or Opportunity

Every company in the world requires Corporate Governance as a prerequisite to operate. The execution of Corporate Governance is a hassle, yet needs to be done. It is:
- Archaic
- Not collaborative
- Expensive
- Not secure
- Non-adherence to (changing) regulation

Simply, there is too much paperwork.

Solution (product or service)

Our proprietary software enables companies to transact & interact digitally. We make company information and documents accessible to all approved stakeholders and services providers, automate (governance) processes, simplify and secure the KYC collection process, and integrate with third party software and government databases.

In sum, our product provides a core layer of governance that is essential, upon which all interactions between company stakeholders and diverse services providers take place, all relying on the same set of information and documents to conduct business in good governance.

Competitors

- Some vendors built traditional software. This software is antiquated, expensive and does not offer a (friendly) client experience. Most of this software focuses on back-office optimisation.
- Other competitors focus on niche features (like cap table management). They do this successfully, yet their niche focus makes them less relevant for every company in the world. Their lack of a holistic approach and high costs makes these software vendors partners, rather than competitors.

Advantages or differentiators

- Over 1m USD in revenue with product market fit growing in multiple jurisdictions.
- Cutting edge software that is co-designed by industry experts and -engineers, difficult to copy, fully secure, and infinitely scalable.
- Stellar team with deep industry knowledge and expertise in corporate services, governance, finance, legal, cyber-security, IT infrastructure, and engineering. The founding team has professional networks in the space that are being leveraged, allowing us to engage prominent firms in the industry early on.

Finance

Our software is sold as a SaaS subscription service via B2B2B (via intermediaries) and B2B channels. We charge between 60 to 240 USD per entity per year.

Business model

Our software is sold as a SaaS subscription service via B2B2B (via intermediaries) and B2B channels. We charge between 60 to 240 USD per entity per year.

Money will be spent on

40% Product development
15 FTE engineering

25% Expansion and Business Development
Australia first, UK following
Both B2B2B and B2B channels

10% Digital marketing
We will invest in digital marketing capabilities to launch our B2B (direct) product and actively create strategies and ongoing campaigns to create a healthy funnel for this sales channel.

25% Customer success and retention
We will grow our customer success team to be able to cope with the new sales. Our customer success team is key for training and onboarding of clients and ensuring client retention rates, as well product feedback loops to improve the product on an ongoing basis.

Offer for investor

TBD

Team or Management

Risks

# Barriers to entry
We have co-designed our product with industry experts that work in-house with our engineers. Complex processes are decoupled into bite size processes. Any company looking to enter the market would be light years behind or would face severe challenges in understanding the intricacies of turning regulations into code.

Initial sales are done via intermediaries or B2B2B channels (service providers, accounting firms, law firms). These require long sales cycles and an extensive network. Our founding team has intimate connections with C-suite and board members of major global corporate services players, plus sales people on the ground conquering the SME market.

Won the competition and other awards

# Awards
- AngelHub/WHub startup competition, Winner 2020
- Ingram Micro Comet Competition, Finalist 2019
- Dutch Chamber of Commerce in Hong Kong, Shooting Star Award, Winner 2019
- British Chamber of Commerce Singapore, Digital Innovation Category, Finalist 2019
- SaaStock Asia, SaaS Startup Competition, Winner 2019
- RegPac Revolution, Regtech Startup Competition, Winner 2019
- Asia Tech Podcast, Best Startup Asia Award, Winner 2018

Photos

Photo 1 - Global entity management & governance SaaS

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video