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Hypest Hive

INFLUENCER PARTNERSHIPS IN GAMING MADE SIMPLE

Austria
Market: Internet and IT, Consulting, Another
Stage of the project: Operating business

Date of last change: 30.06.2020
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Idea

MANAGE, ANALYZE AND BENEFIT FROM REAL INFLUENCER PARTNERSHIPS
Trust doesn't grow on trees, but its a necessity for building a strong base of power users for your brand. We don't offer a spark of attention, but a lasting fire that puts your brand on the spot. Manage your influencer partners on Twitch, YouTube and Social Media with ease by using our powerful toolkit. Improve your influencer relations and ROI by tweaking to perfection. Our data-driven machine helps you head in the right direction.

Current Status

We got public grants from the Austrian government for ~200k
We raised ~85k from angel investors
We went live with our product at the start of 2019 and had ~ EUR 50.000,- in revenue that year.
Currently there are ~150 creators registered on our platform and ~60 brands

Market

We have 2 segments
one the one hand content creators in gaming, on the other hand every brand/company who wants to win the viewership of those creators for their services/product

Problem or Opportunity

Influencer marketing is complicated. Two worlds collide that didn't have to do much with each other untill recently. We help them ease the workflow with our all in one solution that covers the whole influencer pipeline with a focus on
- influencer discovery
- influencer management
- influencer reporting

Solution (product or service)

Our platform is live and working. We did partnerhips throughout the last year with the smallest one for EUR 20,- and the biggest one for EUR 10.000,- and nearly everything in between

Competitors

currently most is done by email, discord, skpye and so on.
There are some other software solutions out there, but most don't cover the whole workflow from start to finish.

Advantages or differentiators

Our USP is partnerships in gaming and the focus on long term partnerships, the platform is designed around reoccurring tasks, but can also handle one off campaigns.

Finance

we take a 10% service fee on both sides
I'll explain it with an example:

Creator wants EUR 1.000,- for a service
Company pays EUR 1.100,- (10% addon charge)
Creator gets EUR 900,- (10% deduction)

For bigger brands we offer a fixed fee that is payed annually and we still take the 10% on the creator side.

Business model

Like mentioned before we did ~ 50.000,- in partnerships last year, between EUR 20,- and EUR 10.000,- per partnership

Money will be spent on

Payroll marketing and expanding the team

because you only take youtube videos in the link below and my PDF is also too big, here a few links if you like to have a closer look:

Video demonstration of our tool - https://drive.google.com/file/d/1PrZupeODht5nRKYMjpuZGFa6oZi3RHh0/view?usp=sharing

Public profile of one of our creators - https://www.hypesthive.com/web-application/s/creator/998443/Venicraft

PDF - https://drive.google.com/file/d/1OqXjiN0kCA1o0f8iKX22glcXhNaqqU00/view?usp=sharing

Offer for investor

process of negotiations, we are also in conversation with a fund from Huston texas and hope to be able to close them in the next weeks or months

Team or Management

Risks

our platform is a little disruptive of the market. so we need brands/creators/agencies to work with us. Especially with bigger creator agencies there are the ones that see the potential of working with us, but there are also a few who see us as a direct threat on their way to do business and are not very open on working with us, because in their mind we could make them obsolete down the line.

Incubation/Acceleration programs accomplishment

Public grants form AWS (austrian economy service) and FFG (scientific research agency auf Austria) for EUR 200.000,-

Ycombinator startup school advisory track



Creative Media entrepeneur programm upper Austria

Won the competition and other awards

Startup Live Linz first place
CESA - Startup of the Year Austria finalists - http://centraleuropeanstartupawards.com/national-finalists-2018/austria-national-finalists
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video