MANAGE, ANALYZE AND BENEFIT FROM REAL INFLUENCER PARTNERSHIPS
Trust doesn't grow on trees, but its a necessity for building a strong base of power users for your brand. We don't offer a spark of attention, but a lasting fire that puts your brand on the spot. Manage your influencer partners on Twitch, YouTube and Social Media with ease by using our powerful toolkit. Improve your influencer relations and ROI by tweaking to perfection. Our data-driven machine helps you head in the right direction.
Current Status
We got public grants from the Austrian government for ~200k We raised ~85k from angel investors We went live with our product at the start of 2019 and had ~ EUR 50.000,- in revenue that year. Currently there are ~150 creators registered on our platform and ~60 brands
Market
We have 2 segments one the one hand content creators in gaming, on the other hand every brand/company who wants to win the viewership of those creators for their services/product
Problem or Opportunity
Influencer marketing is complicated. Two worlds collide that didn't have to do much with each other untill recently. We help them ease the workflow with our all in one solution that covers the whole influencer pipeline with a focus on - influencer discovery - influencer management - influencer reporting
Solution (product or service)
Our platform is live and working. We did partnerhips throughout the last year with the smallest one for EUR 20,- and the biggest one for EUR 10.000,- and nearly everything in between
Competitors
currently most is done by email, discord, skpye and so on. There are some other software solutions out there, but most don't cover the whole workflow from start to finish.
Advantages or differentiators
Our USP is partnerships in gaming and the focus on long term partnerships, the platform is designed around reoccurring tasks, but can also handle one off campaigns.
Finance
we take a 10% service fee on both sides I'll explain it with an example:
Creator wants EUR 1.000,- for a service Company pays EUR 1.100,- (10% addon charge) Creator gets EUR 900,- (10% deduction)
For bigger brands we offer a fixed fee that is payed annually and we still take the 10% on the creator side.
Business model
Like mentioned before we did ~ 50.000,- in partnerships last year, between EUR 20,- and EUR 10.000,- per partnership
Money will be spent on
Payroll marketing and expanding the team
because you only take youtube videos in the link below and my PDF is also too big, here a few links if you like to have a closer look:
Video demonstration of our tool - https://drive.google.com/file/d/1PrZupeODht5nRKYMjpuZGFa6oZi3RHh0/view?usp=sharing
Public profile of one of our creators - https://www.hypesthive.com/web-application/s/creator/998443/Venicraft
PDF - https://drive.google.com/file/d/1OqXjiN0kCA1o0f8iKX22glcXhNaqqU00/view?usp=sharing
Offer for investor
process of negotiations, we are also in conversation with a fund from Huston texas and hope to be able to close them in the next weeks or months
our platform is a little disruptive of the market. so we need brands/creators/agencies to work with us. Especially with bigger creator agencies there are the ones that see the potential of working with us, but there are also a few who see us as a direct threat on their way to do business and are not very open on working with us, because in their mind we could make them obsolete down the line.
Incubation/Acceleration programs accomplishment
Public grants form AWS (austrian economy service) and FFG (scientific research agency auf Austria) for EUR 200.000,-
Ycombinator startup school advisory track
Creative Media entrepeneur programm upper Austria
Won the competition and other awards
Startup Live Linz first place CESA - Startup of the Year Austria finalists - http://centraleuropeanstartupawards.com/national-finalists-2018/austria-national-finalists