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Epidemic

We help big brands create a buzz with local opinion leaders.

Slovenia
Market: Internet and IT, Information and media, Entertainment
Stage of the project: Operating business

Date of last change: 30.06.2020
Min investment
$  50.000
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Total required
$ 200.000
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Idea

We are taking the ever-old concept of word-of-mouth marketing online with nano influencers. Nano influencers are local, niche, creative opinion leaders, achieving unprecedented marketing results. Using AI, we match them to brands they love and turn them into brand ambassadors. On scale.

We are geographically independent, can start a campaign anywhere at any time. Our differentiation lies in the fact that while our clients receive an agency-like experience, our processes are backed by technology to enable our scalability.

Current Status

In the last 7 months, we have obtained over 20 clients, most of them are major multinational brands (Pampers, Braun, Wolt, Jacobs, Hooray Heroes...).
Our revenue has surpassed 30.000e and there are over 2000 nano influencers signed up with 0e marketing spending.
Our average month/month growth rate is 20%.

Market

We sell B2B, our target customers are big brands for convenience and shopping products.

Problem or Opportunity

The efficiency of influencer marketing is dropping, there is a need for authenticity and credibility in the space. Current solutions on the market are mainly platforms and tools, which according to digital marketers, represent another burden to the already super busy role of a digital marketer. They hate learning how to use new tools and are in need of a turnkey solution.

Solution (product or service)


We are taking the ever-old concept of word-of-mouth marketing online with nano influencers. Nano influencers are local, niche, creative opinion leaders, achieving unprecedented marketing results. Using AI, we match them to brands they love and turn them into brand ambassadors. On scale.

Competitors

Our competitors (the influencer tools and platforms) provide the obvious solution but don’ t solve the real pain: marketers don't want to use new tools, they want results. We provide a turnkey solution, backed by technology.
The biggest competitors are Octoly, Peersway, BzzAgent (before their acquisition)...

Advantages or differentiators

1) We identify brand fans. We never pay them, because we believe they should be intrinsically motivated to promote a brand. Our stand is: If you have to pay the nano influencer, you didn't find the right one for your brand.

2) Our AI learns so much about optimal matches brand - nano influencer through our collaboration, that our service improves constantly.

3) We offer a turnkey solution. Brand gets an agency-like experience, while we have standardized the processes enough to automate them and be scalable.

Finance

We charge companies for a subscription-based model of presence on social media - 50-60 eur per nano influencer activated in a certain month. Our smallest monthly presence subscription is 1000 eur.

Our costs consist mainly of salaries, postage fees, community managers and Google Search advertising. We have sales, development and operations management all in-house. Our margins in a campaign are around 80% (once we subtract the direct costs).

Business model

We charge companies for a subscription-based model of presence on social media - 50-60 eur per nano influencer activated in a certain month. Our smallest monthly presence is 1000 eur.

We sell through our website, Instagram and mail. Over 60% of our clients are returning customers.

Money will be spent on

Growth of our team - to enable our growth pace as it is dictated by the increasing demand for our business. We will hire business developers,
a frontend developer and a designer.

Offer for investor

We offer 10-15% of equity for the whole round. The percentage depends upon how smart the money/ strategical the investor is.

Risks

Instagram change of algorithm - but since we are aware of it, we're developing the whole business in a way that is minimally dependent upon any platform.

Won the competition and other awards

Winner of Slovenian Angels Demo Day 2020 as the most investable company.

Photos

Photo 1 - We help big brands create a buzz with local opinion leaders.
Photo 2 - We help big brands create a buzz with local opinion leaders.
Photo 3 - We help big brands create a buzz with local opinion leaders.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video