Photo - iMom / Where moms meet & mentors advise
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iMom / Where moms meet & mentors advise

An online/face to face consulting mobile app for parents

Turkey
Market: Consulting, Mobile applications
Stage of the project: Operating business

Date of last change: 08.06.2020
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Idea

iMom is an online consulting platform for mothers on both İOS and Android phones. Mothers take appointment from the mentors (pyschologists, education/sleeping/breastfeeding, sports educators, lawyers, career advice givers etc.) Mother takes the appointment from the mentor/consultant, then the consultant/mentor and the mother talk face to face/online through the platform at the appointment time. Mentors/consultants can both give 1-1 consulting and give webinar to many parents.iMom just started beta phase on April 23, 2020, and now it has 150 mothers & 50 mentors without any marketing effort.

Current Status

I-MOM just started beta phase on April 23 2010, and now it has 150 mothers and 50 mentors without any marketing effort.
10 webinars are held, the parents inside the app watched them.

On July an update according to feedbacks from users will be on air.

Market

There are two sides of our potential customers: Mothers & Mentors (Consultants).

If we think locally there are approximately 18 million mothers with the age range of 18-50 in Turkey.

If we think globally there are around 1.06 billion mothers around the world.

From the Mentor side all experts including psychologists, education consultants, nutritionists, sleeping coaches, well being coaches, breastfeeding coaches, career coaches, sports instructors etc. are potential mentors.

I-MOM takes platform usage fee of %10-15 from the mentor session fee.

Problem or Opportunity

Each and every (all the mothers) mother who have access to internet and use smart phones are our potential clients;

Mothers who value the knowledge of experts and will be eager to conduct their opinions while raising their kids,
Mothers who have tight schedules and can not make it to the office of the consultant,
Mothers who are not mobile (can not travel) due to work or household tasks and mothers who have monetary boundaries and can not afford higher fees for consultancy or
Mothers who can not reach the experts physically are all our potential clients.

Being a mother has never been easy but in today’s world it is getting much more complicated. Women have to or prefer to work, have careers and still raise kids. In other cases mothers have to do the household jobs and look after a couple of kids including a little baby. This way or the other the motherhood process is very tough and demanding when handled alone. Mothers are seen as strong rocks but not even a mother can know everything about breastfeeding, setting correct sleeping patterns, BLW, bullying, child development, addictions, psychology…

We offer the mothers to find the experts thus the solutions they are looking for; fr om pregnancy till their children becomes 18.

They get appointments through our application online within a minute and schedule their meetings with the mentors online again. And most importantly all they need is a smart phone or a tablet, and the rest will be done at home. Traffic, parking, busy business lives, long distances will no longer be obstacles to reach the mentors they have been looking for.

On the other hand, consultants of all kinds dealing with everything about Parenthood are also our clients.

In this digital world wh ere speed is important, I-MOM will be an opportunity for the experts/mentors to hold meetings regardless of time & location. No more delays because of traffic, no more location problems. Mentors/experts can serve the clients with only one click through I-MOM platform.

If Mentors/consultants want to reach more than one mother they can give webinars of their expertise on the platform.

Now, with the pandemic, hygiene and social distance is becoming more and more important. I-MOM will be a solution for the hygiene caring, careful mother and consultant population.

Solution (product or service)

I-MOM is a marketplace application working as an app on smartphones.(IOS & Android)
One side of the Wheel is the mothers and the other side is the experts (consultants or mentors).

I-MOM enables the mothers find the experts they need while raising their children. Vice versa it enables the experts find or reach the clients which in our case the mothers and make online consultancy sessions.

The conventional way of consultancy is held in offices. In this traditional way the mentors need to open up offices where they can meet their clients physically and do their jobs. But as anyone would agree mothers are very very busy. It makes it difficult for them to arrange meetings physically to discuss the problems they face while raising up their children. So our app would be a solution.

Mothers download I-MOM application to their smart phones. Then they get enrolled as users. After filling up a research giving some details about themselves they can reach different categories from which they can choose to move on. There are categories such as:

Pregnancy
0-3 Years
3-6 years
6-11 years
11-18 years
Strong Woman
Family

They choose from the category and see the subcategories such as bulying, diet and nutrition, safe attachment, brain development, education etc
Then all of the experts within the category appear as a list and after studying the mentors, the mother can get online appointment. The mother has to pay the session fee which would transfer the payment to the mentor within a couple of days after the session is held succesfully. I-MOM platform gets a certain percentage 10-15 as the platform usage fee.

The mentors do also get enrolled and mark their expertise subjects. Then they submit their expertship documents such as a diploma. After the I-Mom platform approves their mentorship they can set online appointments.

Competitors

There is no specific competitor aiming mothers as of now.

After the Covid Crisis, consultants started to reach their customers more online through WhatsApp, Instagram, Zoom etc.

Advantages or differentiators

According to traditional methods like office appointments, I-MOM has time and location advantages. Mothers can reach the consultants regardless of their whereabouts at on click on the I-MOM App.

When we consider the digital giants of WhatsApp, FaceTime, Zoom, Instagram the apps consultants use to talk with their customers, I-MOM has the advantage of collecting all necessary steps inside the app for the consultant; Payment, Notification, Face to face appointment, Reviews.

When the mother takes the appointment, the session fee is paid by the mother to the consultant through the payment system of the app.

10 minutes before the time of the appointment a notification goes to the mobile phones of both the consultant and the mother in order to make them ready for the session.

When the session is over, the mother writes a review of the consultant and gives stars.

Finance

I-MOM is a free enrolling platform for mothers. On the other hand mentors/experts pay %12-15 percentage of their usage for platform usage fee. When a mother takes an appointment, she has to pay the session fee of the consultant which would transfer the payment to the mentor within a couple of days after the session is held succesfully. I-MOM platform gets a certain percentage 10-15 as the platform usage fee from the consultant session fee.

I-MOM started its beta phase on April 23rd 2020. Without any marketing effort it has 150 mothers and 50 mentors in 1 month. We aim to increase our quantities at the end of 2020.
By the end of 2020 we aim to have 1000 mentors.

If we plan conservatively;
Calculating 1000 mentors x 1 session a day x 30 days = 30,000 appointments.
Average session fee is approximately 30 dollar.

I-MOM Monthly Gain ====

30,000 appointments x 30 dollar x %13 average platform usage fee = 117,000 dollars gross revenue of I-MOM from appointments

This gross revenue will increase exponentially when the mentors engage more in the platform.

For the year 2021 if we think about %10 increase every month, we can end up with 2,168,141 dollars gross revenue from platform usage fee of I-MOM.

Business model

I-MOM is a marketplace where consultants meet mothers. I-MOM only works as an app, which makes it easy for everybody with a smartphone to reach the platform.

Mothers take appointment and pay the session fee through the platform, whereas consultants reach the mothers through our app in both IOS and Android.

I-MOM App is both in Appstore & GooglePlay as of 23rd April 2020.





Money will be spent on

The money will be spent on marketing and enhancing our technology and customer management team.

Our English version of the app is almost ready to enter the global market.

Offer for investor

%5 of the App is 500.000 Dollars. We would like to hear other offers.

Team or Management

Risks

I-MOM has an entry barrier of technology. We built the technology in 1 year.
But there is always a risk of having a competitor in the market.

Incubation/Acceleration programs accomplishment

None as of now. We are new. This will be our first challenge.

Won the competition and other awards

None as of now. We are new. This will be our first challenge.

Invention/Patent

We applied for Patent in Turkish market and it is still in process.

Photos

Photo 1 - An online/face to face consulting mobile app for parents

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video