Photo - Beauty Match
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Beauty Match

An augmented reality beauty marketplace

Denmark
Market: Information and media, Virtual and Augmented Reality
Stage of the project: Prototype or product is ready

Date of last change: 02.06.2020
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Idea

Launched v. 1 of app 4 weeks ago and more than 5.000 women have already downloaded and tried on a beauty treatment in our app.

Current Status

First version of our augmented reality beauty app was launched 4 weeks ago and we've already gained +5.000 downloads, from women who wanted to "try out" beauty treatments in 3D in our app. We're welcoming 200 new users on a daily basis - mostly through organic growth and from PR initiatives.

Market

Our market is global and mostly based on females at the age of 20 - 50 years old with an interest in beauty and fashion.

Problem or Opportunity

More and more women get cosmetic treatments, but there's no way for them to "try on" beauty treatments, before buying. The results is that women have no clue what a beauty treatment will look like on their face, before it's actually done. And in this particular field, you would very much like to know what it looks like, before actually doing it.

Solution (product or service)

We're creating a cutting-edge 3D platform where women can try on cosmetic treatments on their own face, and bring the before/after renderings to their aesthetic doctor/nurse to improve their decision making and expectation alignment process - and in the end; make smarter decisions when it comes to cosmetic treatments.

We're also developing partnerships with beauty providers and clinics, who wants to advertise towards our user base in the app.

Competitors

There's no similar solution to ours at the moment.

But other platforms with some of the same mechanisms have had great success in offering separately, what we offer in one solution:

- Booksy (booking platform for beauty treatments) + 5.000.000 users world wide
- Facetune (face editing for social media) +100.000.000 users world wide
- Treatwell (booking platform for beauty treatments)
- Faceapp (face editing for social media)

Advantages or differentiators

We offer in one solution, what others offer separately. We're addressing the needs of finding the right beauty provider for consumer's needs and at the same time letting them "try on" beauty treatments on their own face - through a one-of-a-kind tech stack.

Finance

Our revenue stream is based on a subscription from consumers ($1 a month) and a subscription from beauty providers ($100 a month). We're starting out with a freemium model and will launch the paid solution at the end of the summer 2020.

In 2020 we expect a total revenue of $100.000
In 2021 we expect a total revenue of $1.000.000
In 2022 we expect a total revenue of $10.000.000

Business model

Our business model is based on a two-way subscription model towards consumers and beauty providers.

In 2020 we expect a total revenue of $100.000
In 2021 we expect a total revenue of $1.000.000
In 2022 we expect a total revenue of $10.000.000

Money will be spent on

Hirings for development department and commercial, as well as marketing budget for scaling world wide.

Offer for investor

We are willing to negotiate with the right people.

Team or Management

Risks

If some of our bigger competitors decides to focus on the same niche market that we're focusing on.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video