Photo - Key24ee
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Key24ee

key24ee

Estonia
Market: Internet and IT, Real estate
Stage of the project: Operating business

Date of last change: 22.04.2020
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Idea

Web-site for rent/sale appartments/houses/real_estate

Current Status

Working project, launch was at 1 nov 2019, traffic growth up, income growth up, but still less than expenses.

Market

Real-estate

Problem or Opportunity

Need much more money for marketing before 1 jan 2021

Solution (product or service)

Best web-site for real-estate (confirmed by a lot real users and owners of real-estate agencies)

Competitors

city24.ee - old website
kv24.ee - old website
they both create monopoly - with same pricing list and redirect to each other website, wiohut option to paid only for ad on one website, and they increased price two times this year. People tired of this monopoly - which is very good for us, and that the reasons we grow traffic so fast.

Advantages or differentiators

Advantages - strong IT team, owners - both it specialists with 8+ years of exp.

Finance

Model is b2b2c with paid_to_create listing ad, and also banners ad for b2b

Money will be spent on

1) Marketing
2) IT expenses - we need more servers world-wide
3) IT team increase - we're offer lots of customization for all companies, which is ready to migrate to our website with 50 or more estate objects, we can use spare hands for making this process faster

Offer for investor

We'd love to negotiate this in private, it depends on what kind of connection investor has - any contact to real-estate top players leads to free boost inside its country.

Team or Management

Risks

War, cataclysm, robot invaders - doesn't matter - untill people have to have roof above they heads - people will need sell/rent real estate.

Real risk - is run out of money before we will start to overcome with income. As marketing extremely important for this kind of project.

Incubation/Acceleration programs accomplishment

No.

Won the competition and other awards

No.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video