We believe that every human is a set of cognitive parameters that can be measured and quantified. These parameters define the way we think and behave. We call it Cognitive ID.
At HRMNY we are building a technology to identify a person's Cognitive ID from just a couple of photos or a piece of video. Using computer vision and machine learning.
Current Status
We have a 100% tested methodology (on 1500+ customers with 99.9% precision). Now rolling out the first product in closed (invitation only) beta. Next steps - adding computer vision & machine learning + expanding application base.
Market
30+ y.o. team leaders, founders, and C-level executives focused on self-development, living in North America or Europe and speaking English.
Problem or Opportunity
Knowing yourself is hard, knowing people around you is even harder. We solve both problems by identifying your cognitive behavior patterns base on just a couple of photos or a short video. We call it Cognitive ID. It is an online portrait answering the biggest questions about your personality (what motivates you, how you manage stress, what gives you energy and many more)
Solution (product or service)
A web app that helps you to understand your true self and align your behavior to live a happier life, build stronger relationships and make wiser career choices.
Competitors
All MBTI-based services. Crystal. Predictive Index. Scanface.
Advantages or differentiators
99.9 % precision. 60-70% for competitors. No questionnaires, just a short video interview. Up to 120 questions for competitors. Actionable data. Description focused services for competitors. 10+ applications. 2-3 applications for competitors.
Finance
We were testing our methodology doing face-to-face HR-focused consultancy, 200k revenue during last 18 months.
Business model
B2C2B - winning the hearts of leaders, then infiltrating their teams.