Russia, St. Petersburg City
Market: Internet and IT, Culture and art, Entertainment, Virtual and Augmented Reality, Mobile applications
Stage of the project: Operating business
Ubego allows one to create a quest in real life and another ones to attend this quest.
Current Status
We have revenue value of around 1 000 usd monthly. This money is generated by the natural flow of customers without any investment in traffic. Unit economics is not tested properly.
Market
Our market is a blue ocean. We play in markets of excursions, live events, mobile games at the same time. The TAM is over USD 100 billion
Problem or Opportunity
We provide such values to customers as
- knowledge,
- impressions,
- live communication
with low cost. That is why customers prefer us over other companies.
Solution (product or service)
People create quests in real life in quest editor. Other ones attend quests with mobile app. Live communication and adventure.
Competitors
many companies and individuals who organize quests themselves, excursion guides
Advantages or differentiators
The lowest money and time cost for quest attendees. Compound of live Education, Entertainment and Live Communication.
Business model
To have millions of quests over the world.
Money will be spent on
Going to the world market for faster grow
Produce quest production speed by attracting more creators to the platforms
Scale sales channels
Hire more salespeople
Hire a product manager
Strengthen software developers team
Team risk
At the moment the team is not big. Significant part of the project depends on each team member. To eliminate this risk we need to increase the number of people in the team, so each domain will be insured.
Market giant competition
In the real world big companies can easily copy successful business models. This risk can be avoided by increasing company funding which consequently increase quest production, speed, sales volume and team size.
Viruses risk
Pandemic can punch businesses which have offline consumed products heavily because of customers’ careful behavior with having activities offline.
Wrong time risk
With 5g the internet is becoming the most accessible ever. People live longer and longer. Services market has a growing trend. Emotions and Entertainment is becoming in demand. These facts make the project grow and become the One (ref. From 0 to 1).
Wrong product risk
Sometimes startup the product which does not solve the problem it was supposed to solve. We understand this risk and always adjust our course with Lean startup methodology.
Won the competition and other awards
we have presented our project on Spb Startup Day 2017