Photo - Phubber App
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Phubber App

Digital Marketplace

Georgia
Market: Mobile applications
Stage of the project: Idea or something is already done

Date of last change: 15.02.2020
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Idea

Phubber is a digital marketplace that connects people who
want to buy & sell clothes and accessories. This is a platform
where you can discover Georgian designers collections,
Vintage pieces, Mass-market brands outlets, Authentic
Brands and Pre-loved items.

Current Status

Live for 8 months already.

Market

Only in Georgia 200 000 registered users. Globally we plan to expand in Ukraine, Belarus, Azerbaijan, Armenia, Turkey, Eastern-Europe and Central Asia where target is 25 000 000 registered users.

Problem or Opportunity

Expand in our region, starting from Ukraine, Azerbaijan, Kazakhstan.

Solution (product or service)

People do not wear more than 80% of their Clothes Globally. So the question is why so many fashion items should be unused? Phubber Connects Sellers & Buyers of Fashion.

Competitors

Our competitors are The Real Real, Thred Up, Poshmark, Depop, Vestiaire Collective.

Advantages or differentiators

Our advantage is free delivery, free authentication and quality control on every single item and our close relationship with our community. Day to day updates about customers experience and feedback to improve application and service as well.

Finance

We earn on fees, 20% from each sale. Only in Georgia Annual GMV will be $1,5M, $300 000 Annual Fee Revenues. Globally Annual GMV will be $500 000 000, Fee Revenues $115 000 000, Profit $35 000 000.

Business model

When the item is sold on Phubber, we bring it from seller for free, make authentication and quality control of every single item, then package it with heart and deliver it to the new owner for free.

Money will be spent on

On Application Development, Marketing and expand in the region.

Offer for investor

On Application Development, Marketing and expand in the region.

Team or Management

Risks

Georgian political instability, Loss of key staff, because the business model is more service oriented, Sustainable financial backing, Newcomer competitors, Loss of delivery service partners.

Incubation/Acceleration programs accomplishment

Acceleration Program is US MAC Center - Silicon Valley.

Won the competition and other awards

Winner of GITA Grant 100 000 gel. Became one of the favorites of USAID for acceleration in Silicon Valley.

Photos

Photo 1 - Digital Marketplace

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation