Photo - AladdinB2B.com
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AladdinB2B.com

Redefining trade shows, and the future of trade.

UAE
Market: Internet and IT, Trade, Artificial Intelligence
Stage of the project: Operating business

Date of last change: 29.07.2020
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Idea

Aladdin is a technology that allows trade shows to happen
ONLINE!

With Aladdin, you can attend as many trade shows as you want, anywhere in the world from your phone or laptop.As per our survey, Only 5% of exhibitors generate new business, and these 5% have vanished with the lockdown

And now overnight the 137 Billion dollar Trade show industry went into a lockdown…What are you waiting for? A magic lamp, Digital is the new magic. With A.I. Aladdin is your trade genie

Current Status

The third version of our SaaS App on sales Mobile and Desktop versions.

We have 60 paid clients, with 75% of them repeated clients. 50% are major exhibitions, and 50% are trade events for governments and pavilions.

in the first 16 months, we sold $334,468, and now we are at USD456,000 sales.

Most of our clients are in the UAE, we did not spend any money on marketing and sales, and now we have product-market fit we are looking to scale.

We are about to open our round within a month, to scale the business, we will spend 40% of this round on Sales & Marketing, 40% on product developments, and 20% on administrative costs.

Market

1- There are 32,000 major exhibitions in the world (well define and we have a list of them :-)) we ran a test outreach campaign and out of 100 we can close 2 immediately and 6-8 within 12 months as per their exhibitions date and budget cycle.

2- Governermnet trade programs, i.e. Trade Missions, Hosted Buyers Programs, Online Trade Missions etc.

Problem or Opportunity

Last year over 300 million people attended 32,000 business exhibitions around the world. These companies spent around 137 billion dollars in the process, and what did they achieve? [Pause slightly then reveal the next slide.]

Just 5% got any kind of return on investment. 95% of the companies we’ve surveyed say they don’t get enough new sales to make the journey worthwhile. Going to an exhibition was a lottery: show your face, hope you’ll find new business or at least build up brand awareness.

And then coronavirus hit, and this $137 billion dollar industry stopped in its tracks. Of course, face-to-face exhibitions will return at some point. But why should we go back to business as usual, spending all that money for an ROI of 5%? Surely there is a better way.

The solution is Aladdin: a web based platform where exhibitors and visitors can trade. Buyers can save money when buying, exhibitors can make money when selling, and reduce CAC, Best of all, your company can be at several exhibitions at the same time, without “being” at any actual event. If we get a second wave of virus - or any other disruptive event - you can still attend an exhibition, meet new buyers and find new products.

At one event - Aladdin system created over four thousand meetings in just four days by matching buyers and sellers in an online platform.







Solution (product or service)

AladdinB2B helps event organizers give their customers - the exhibitors - a better return on their investment than rival events.

Before coronavirus, there were 4.5 million companies exhibiting around the world. We see them as main customers. We don’t want to put them stop expanding their business- we want to help them adapt to a new way of working.
And as an exhibition organizer, you can’t invite exhibiting companies to travel halfway around the world, risk their own safety, put up with social distancing measures, AND run the risk that the whole event might be canceled - and after all that, only offer them a 5% return on investment.

People still like doing business with people, they enjoy meeting and chatting.

So face-to-face events will return. But with Aladdin, they could be so much more efficient if the face to face moments are supported by a proper online trading platform. (give an example). And working with Aladdin means you will always have a Plan B if you have to switch suddenly to an online-only event.






Competitors

Direct Competitors Alibaba online trade show (focus on Asia and not Favarable platform in the US, EU and the MENA), Ariba — SAP

Advantages or differentiators

We combine events management + 360 trade activities in one cycle
We focus in the middle east and have accumulated about 300k B2B detailed profiles in the MENA
Our Team is expert in exhibitions
CEO 15 years in Exhibitions Industry
CTO 15 years in Technology
CMO 15 years in marketing for online trade
great team of CXO, and head of developments.

Finance

We have a price list here:

Average event license is USD7-10k (Events can be from 500 to 50,000 attendees) and we charge USD4/ateenndee (Visitors and Exhibitors)
https://aladdinb2b.com/#pricing-packages

We are expecting to generate USD67Million by 2025

Business model

Our business model is a SaaS subscription model, paid monthly / yearly.

Money will be spent on

Hiring the best team, Sales & Marketing

Offer for investor

I have spoken only to 5 investors during July, 2 out of the interesting and now we are discussing the details, within August we will open our round for all investors.

Team or Management

Risks

Large players decide to move to this business, example Linekdin or Alibaba. But this could be also an opportunity of we are fast and good enough they may buy us.

Incubation/Acceleration programs accomplishment

AladdinB2B is 500 startup batch 23 S.F.

Won the competition and other awards

We did not participate in competitions, we are busy building something great and we have sold it and clients love it and renewed.

Photos

Photo 1 - Redefining trade shows, and the future of trade.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video