HoloGuide

A mobile app where people can connect with cities using Augmented Reality technology to explore around like a local while engaging with multi-lingual character guide and discovering nearby offers.
We're offering a full convergence between physical and digital touchpoints through more personalized, interactive, engaging and efficient OMNI channel experiences.

We're currently testing with small groups of users to validate our assumptions and apply user feedback if necessary, however, the app is available to download for the public on AppStore & PlayStore. And in terms of the business side, we're in talks with Tourism authorities in UAE, Dubai Expo, Global Village Dubai, and Dubai Museums.

AR/VR Market value
$209 billion by 2020 Source: MarketsandMarkets.com

Exploring a city is still not easy, language Is a big concern for non-English speakers, tour Guides are expensive & not full time available. Lack of engagement with their city & local artists. Unaware of trends, offers, and new attractions.

A mobile app where users can connect with cities using AR & AI technologies to explore around like a local while engaging with a multi-lingual guide and discovering nearby offers

There're no direct competitors in the UAE except the global audio guide apps, However, we have quite a lot of indirect competitors like

- Tour guides (people)

- Entertainer (app)

- Big Bus tour (Company)

- Get Your Guide (Website)

- Tours By Locals (Website)

- Showaround (app)

Lightweight AR design, hence a wider range of compatible devices. It relies mostly on device’s sensors like accelerometer and gyroscope, instead of heavy computational computer vision algorithms.

Optimized 3D real-time rendering, hence saving battery life.

Minimal UI, straight-forward UX and gamified navigation based on natural human way-finding.

Proprietary ATP (adapted to a path), instead of exact path, using a flying arrow, which follows roads and supports users to find a way in a pedestrian environment.

Commission from transactions 


In the future:
Selling AR advertisements & product placement 



Product Launch, early marketing efforts, customer developments, profitability and 18 months of runway

Sheraa (Sharjah entrepreneurship center) pre-seed program 2018

Startupweekend Sharjah winner (2018 Sept.).
Angelhack Dubai winner 2019
Top 10 Finalist in MENA at MIT Arab Startup competition 12th edition