SD is a game dev start-up company,based in Tbilisi,Georgia.
It is currently in the development stage of its first&second products.
The primary goal of SD is to create a successful viral game that reaches a
competitive level of popularity. The Company quantifies this level by
acquiring 500,000 active users of within 12 months of product launch.
Subsequently, SD aims to continue to develop and launch another
The objective is to obtain $200,000 investment funding to finance development.
SD aims to acquire market share of $10 million revenue within 12 months of product launch.
“Sakartvelo District” (SD) is a game development start-up company, based in Tbilisi, Georgia.
The company develops products that incorporate a fun single and online game with new game style elements.
The company’s first proposed flagship product, is very fun and arcade viral game catered to a widespread audience that uniquely incorporates fighting elements for users.
SD is the company in the early funding and development stage. It is currently in the development stage of its first&second products.
Key sector factors
The two key success factors for SD is a viral product and effective marketing; a product that is unique and engaging to the majority of game-playing demographic Facebook and YouTube users, and its ability to achieve a significant viral effect. These are achieved through:
a) The Company’s strong development team, with a track record of game development success
b) A unique product that adds a interesting game elements,
and a built-in game strategy which provides players a significant reward for sharing with friends
c) An effective marketing strategy that creates sufficient brand awareness and drives active monthly users
Key Factors For Future Success
The key success factor to the ongoing future success of this company is to continually release new and interesting game products approximately every 8 months that generate a high level of interest and hype amongst new and existing users. A second key factor is to continue to attract and retain strong, experienced team for its development, marketing and management activities into the future.
Problem or Opportunity
Sakartvelo District offers a fresh, ‘new’ and exciting RPG/Action game to the game network. The popularity of existing PRG/Action games and the product’s unique competitive fighting element combine to create a heightened level of entertainment for users looking to ‘kill time’ during their day. It also transfers into a fun and unique competition between players.
Solution (product or service)
Video games have emerged from a niche market for geeks into a booming industry worth billions of dollars annually catering to hundreds of million people
spending billions of hours weekly with their favorite games. The industry has been dominated by several large publishers after years of consolidation, but
with the continually lowering barriers to entry and increasing interest and laissez-faire in the field, new players have begun emerging in the form of startups.
Though many fail without ever even breaking the news barrier, many others have become household names, such as Rovio, Supercell, Housemarque and
Mojang. These new success stories make use of various business models, though trends have begun to emerge, such as the move towards a fully-digital
distribution model and the solidified mechanic of in-game transactions. Though the platforms may be different, many of the same rules of business apply for
the mobile devices, computers and home consoles alike.
Market Share’s direct competitors are game developers including BioWare, EA, and Blizzard.
The primary strength of large companies such as Bethesda and THQ is that they possess enormous market share, brand awareness and existing customer base to leverage existing and future games off. They have large resources for future development capabilities, and have leveraged their first to market company history.
One weakness is that their games are very similar in nature, and provide an opportunity for a unique game such as our to enter the market by introducing unique game strategies.
Advantages or differentiators
• Innovative game products, AAA+ quality.
• Online Action / RPG games
• Essentially, the new generation of game genres
• 4 times lower wage expenses
• 30% lower price
• High-level graphics
• Multiple language available interface
• 100% of the revenues in hard currency
• Industry leadership in Georgia or another country
• Sales without VAT ( Selled as export value)
• Wider markets
• Promotion of geographical-cultural diversity and military-historical past of the country
• Educational programs funding
• No shelf-space restrictions
• Cloud systems
• Creating entertainment / training programs for school and kindergartens\
• Need for hard drive capacity
• Costs of new infrastructure
World energy and internet collapse
The objective is to obtain $300,000 of equity investment funding to finance the marketing and development of flagship product. Company aims to acquire market share of $10 million revenue within 12 months of product launch.
Money will be spent on
The primary goal of SD is to create a successful viral game that reaches a competitive level of popularity. The Company quantifies this level by acquiring 500,000 active users of within 12 months of product launch. Subsequently, the Company aims to continue to develop and launch 5 game products on several platforms over the next 5 years of operations.
SD is a new company and a new product. This creates significant risk if the company is unable to gain market traction with its product, create and maintain required users or adapt to any unforeseen technical problems associated with the product or release process. Additionally, as a start-up it is difficult to project accurate revenue projections, and any inability to adapt to unforeseen inaccuracies could negatively affect the company’s success.