Photo - socialmix
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socialmix

Mobile experience to get personalized drink recommendations

USA, California
Market: Food industry, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 14.01.2020
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Idea

At socialmix, we’re creating a mobile experience for patrons to get personalized drink recommendations and services through a community of global curators and a marketplace of freelance mixologists

If you are familiar with Vivino for wine – we have a similar model for the Mixed Drink space (cocktails).

Current Status

Highlights of our socialmix journey:
- Team [3 Co-founders, + App Developers, + Advisors].
- Friends & Family Investment Round.
- Strategy Confirmation [Financial Forecast Audit / NCB Show Validation].

Market

Stakeholders:
1) Patrons = 240M+ Adults consume alcohol in U.S.
2) Mixologists = 600K+ Mixologists & Bartenders in U.S.
3) Establishments = 1M+ Bars & Restaurants in U.S.

Problem or Opportunity

1) Patrons > What do you want to drink?
2) Mixologists > Where can I build a following?
3) Establishments & Brands > How do we improve revenue?

Solution (product or service)

A Free Mobile Experience:
- A mobile app for personalized drink recommendations and 'how to' recipes based on your interests, history & location

1) Community
2) Marketplace
3) Engagement

Competitors

- Website & Blog vs. Mobile App

Advantages or differentiators

1) Passionate and experienced team.
2) Application features & value

Finance

Financial Projections:
27x Investor Return (w/ 93% IRR)

Business model

Three Revenue Stream Model:
1) Monetize Community
2) Monetize Marketplace
3) Monetize Engagement

Money will be spent on

1. Development
2. Product
3. Operations

Offer for investor

- S.A.F.E. [Simple Agreement for Future Equity]

Team or Management

Incubation/Acceleration programs accomplishment

Participation in Gust Launch.

Photos

Photo 1 - Mobile experience to get personalized drink recommendations

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation