platform is a fashion network where you can get instant feedback on your look & rate other peoples styles. Anonymously and equally. Together people form trends! The App is live & available in all AppStores.
On the other side of the platform model we offer brands and labels the opportunity to promote their products to our community.
Current Status
We are live and growing.
We have paying customers and are currently raising our first funding.
Market
On the user-side we target fashion interested individuals who are in psychological need for approval from their peers.
Primarily between 15-25. However we operate "older people" servers as well.
Fashion interested individuals. 350Mio.+ globally.
On the brand-side (B2B) we target small and upcoming brands at first in order to gain traction and as we grow the brands we target will be more and more well known and established producers. 90.000 + brands globally,
additionally we can cooperate with beauty brands and lifestyle products.
Problem or Opportunity
One the one hand, people are looking for feedback on their looks when they are shopping or before an event.
"I have nothing to wear" - Problem.
platform helps them find the perfect fit & to gather inspiration.
Additionally they can use the platform to make trends themselves.
Democratically. Anonymously.
On the other hand we provide a platform for all the small and upcoming brands out there to be seen without needing to build a follower base.
Solution (product or service)
The platform on the user side is a social-(fashion)-network where people can share outfits & get rated on their looks.
The gathered ratings from all different users are used to display a current state of most-rated fashion trends for people to see.
Thus, they can collectively influence fashion trends.
Brands & Labels can feel advertise on platform and run promotions to target their perfect customer.
Also they can gather research.
Competitors
There is no direct competition as we have developed enough unique features and are based on a new idea/ platform structure.
Indirect competitors mainly focus on building "influencer" networks that promote following & shopping features.
This goes in a different direction as we are the only ones to offer a global democratic fashion network for people to share their looks in equal manner and get honest feedback from others.
Advantages or differentiators
We understand us as a first-mover in the democratic-fashion-platform market as we are the first fashion-App to allow people to share their looks with all users from all over the world in equal manner.
(We do not support "Following"-mechanisms)
Additionally the feedback is anonymous, thus honest.
Another unique feature.
Lastly it is the mix of all these new approaches that will lead us to succeed in becoming the biggest fashion network.
Finance
We sell AD Campaigns on our platform.
At a later stage we will introduce an affiliate model as well.
The prices for campaigns grow in alliance with our user base.
Business model
On the B2B-side brands can run advertisement campaigns on platform in order to market their products. Click based and time based.
The revenue through these campaigns will grow as the platform and the customer base grows because there are more targetable users and as we grow we will detail the marketing possibilities.
On the user-side it is possible to "upsell" regular users and to implements a premium-feature at some point.
Money will be spent on
70% Hiring and growing the team. (Salary)
20% Marketing. (Influencer/Paid)
10% Other. (Office etc.)
