Vivoo

Idea

Vivoo is a wellness app that guides users to a healthier lifestyle with personalized advice based on their urine tests.

Current Status

Traction:

B2B -
Distributed
Bayer Corporate Wellness - $750 monthly subscription - started on 1st of October

To be Distributed
Bayer Pharma - 100000 strips pre-ordered to distribute in Jan 2019
$80,000 for strips + $30,000 data sales
Mitsubishi Electric Corporate Wellness - $750 monthly subscription
10+ Gyms in the bay area - $250 - $500 monthly subscription per/gym

Bayer accounts for $110,000 of our revenue, the rest of the pipeline is worth $7650 at this time and $4650 of it is monthly recurring revenue.

- B2C -
Our waitlist consists of 4000 individuals that subscribed and we’ve offered discounts to guarantee their purchase.
We have 380 orders and have received a guaranteed pre-authorisation of $7600 p/m. ($19.90 per/pack) Delivery on November 15, 2018.

Market

TAM $ 122 B - Global Mobile Health Market
SAM $ 34B - Fitness, Lifestyle $ Stress, Diet & Nutrition
SOM $ 1B - 2% of active mHealth Users, 30M x $30

Our customers:
B2C - Quantified self audience, experience with drugstore urine tests, using products lie Myfitnesspal, Fitbit, Garmin, female 35-48, Male 25-38

The problem that Vivoo solves; The problem with the data unclarity, expensive lab tests, and unmanageable wellness and health apps.

B2B - Self-insured companies, big pharma companies
The problem that Vivoo solves; reducing healthcare costs, increase productivity and engagement with a healthier lifestyle.

Problem or Opportunity

Current wellness products;
- Cannot reach meaningful body data because of the limited hardware
- Give generic guidance as wellness is a personal journey
- Has a lower loyalty due to unachievable programs and non-understandable data

Solution (product or service)

We are making a wellness assistant, that guides individuals to a healthier lifestyle based on their body data such as weekly urine tests, wearables, and wellness tracker apps.
Vivoo transforms the urine data of a consumer into real-time nutrition advice for end users. The system has 2 parts: an app and strips.
User urinates on the strip, scans via the app, and receive personalized nutrition advice based on their urine parameters such as water consumption, pH, immunity, UTI, protein levels in urine, kidney health, liver health; and registration information such as age, weight, height, diet choices etc.

Competitors

Healthy.io, Scanwell. Cherto, Lumen, Anabolic Genes, Caligenix, Berkeley-fit, Habit Muhdo, I am Yiam, Thriva, Atlas Biomed, Viome, myfitnesspal, Fitbit, 23&me

Advantages or differentiators

at do you do better than each of them?
The direct competitors within the wellness space are Habit, healthy.io, scanwell, apple watch, myfitnesspal and similar products

Yet these products and services:
- Cannot reach meaningful body data because of the limited hardware
- Give generic guidance as wellness is a personal journey
- Lower loyalty due to unachievable programs and non-understandable data

We think Vivoo differentiates itself in a unique way.

The current urine tests in the market have unpleasant user experience and the data is hard to understand if you are a non-medical user.

The direct competitors within the wellness space are Habit, healthy.io, scanwell, apple watch, myfitnesspal and similar products
Yet these products and services:
- Cannot reach meaningful body data because of the limited hardware
- Give generic guidance as wellness is a personal journey
- Lower loyalty due to unachievable programs and non-understandable data
We think Vivoo differentiates itself in a unique way.
The current urine tests in the market have unpleasant user experience and the data is hard to understand if you are a non-medical user.

Everybody wants to make that move to a better lifestyle. Logging or tracking what you have eaten or using a certain cup to track how much water you drink seems like an inefficient way to reach your goals. Wearables give more data about our metabolism but receiving a notification that I should walk around because I've been sitting for an hour is just not enough.
Vivoo changes the mindset by guiding you in the best way that your body needs. The advisory structure we provide helps our users to understand what is going on with their body and how they can improve themselves through best practice.
The data shows that 70% of our users have replaced their bad habits with the advice they receive. Extrapolating these datasets further shows that 80% of our users agree that seeing more body data makes them more critically aware of their choices.
These factors alone give us an advantage over MyFitnessPal and Fitbit.

Finance

We are targeting b2b customers and venues where our target persona spends time.
1st place is the office spaces, we are pricing one strip $2 and selling to our corporate customers as bulks, they gift them, place the strips to toilets or give them when they make a wellness-related event.
2nd place is the Gyms. We are selling 50 strips for $100 for them to place their restrooms.
cost of a packed strip: $0.3
Most of our user traction has been through events, word of mouth and Facebook groups. We have built a great following through certain Facebook groups throughout our industry. Our team also conducts brand awareness at wellness and nutrition events through the United States.
Our marketing strategy has allowed us to build partnerships with wellness influencers while underpinning that with a digital marketing campaign featuring known industry bloggers.