At ThePointer, we will strive to keep our readers abreast with factual and latest information, devoid of controversies. As part of our strategy to create multiple sources of income in line with our core business concept, we will be encouraging collaboration with organisations and private entity on promotional basis, while we also urge for deeper investigative stories that will improve our image globally, as well as fetches some monetary rewards.
When it comes to news, entertainment, business and sports publications, there is indeed a wide range of available customers (readership). In essence, our target market can’t be restricted to just a group of people, but all those who love to get the latest updates on news, entertainment, business and sports et al.
In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. These are the groups of people we intend marketing our online newspaper to;
Military Men and Women
Sports Men and Women
Everyone who resides in our target locations.
Problem or Opportunity
The opportunities available to us are unlimited. Loads of people subscribe and read online publications on a daily basis and all what we are going to is to push our news items to our target market. So also, there are loads of organizations and individual who would want to place paid adverts on our website to promote their brands.
Solution (product or service)
To be amongst the top 10 leading online newspaper publishing companies in Nigeria within the very shortest possible period, precisely, before our 3rd year anniversary.
Premium Times, The Cable, Daily Post, Punch Online, Vanguard Online, et al.
Advantages or differentiators
Beyond every reasonable doubt, the competition in the online news industry is high but one thing is certain, if we are able to set a standard in the industry, we are sure going to get committed and faithful readers who would always return to the site.
Although we can experience less competitions if we choose to carve a niche for ourself and also exploit the internet and perhaps a book/ reader’s club.
We are quite aware that to be highly competitive in the online news publishing industry, means that we are not only expected to be able to deliver consistent and robust contents at all time, but we must be able to meet set targets.
Our competitive advantage lies in the power of our team; our workforce. We will hire a team of creative and highly proficient, editors, journalists, and graphic designers; a team with excellent qualifications and experience various niche areas in journalism. Aside that, we will encourage synergy in our carefully but yet to be selected team; the contents in our publications and the quality of our stories will be guided by best practices in the industry.
Lastly, we will ensure that all our employees are at best, well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;
First Year-: N1,370,000
Second Year-: N5,123,000
Third Year-: N10,000,000 and above
N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.
To leverage the switch to technology in rendering news items to a wide audience