Photo - SPMedica
63046

SPMedica

The Art and Technology of Health

Brazil
Market: Medicine
Stage of the project: Operating business

Date of last change: 23.01.2025
Sale price
$  220.000
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Does the enterprise work?

Yes

Idea

SPMedica is recognized for its innovative trajectory in the e-commerce of health products and devices in Brazil. Founded in 1990, the company stood out when it launched its e-commerce platform in 1997, becoming one of the pioneers in the sector. With a commitment to quality and compliance with ANVISA standards, SPMedica.com has expanded its catalog to include a wide range of products. In short, SPMedica.com is not just an online store, but a trusted partner for healthcare professionals.

Current Status

SP MEdica is a functional business and has already had more than 1 million dollars in orders and our clients include: Hospital Albert Einstein, Rede Dor Sao Luiz, Government of São Paulo, Rede Sarah of rehabilitation hospitals, Hospital Samaritano, UNIMED, Grupo Fleury and Hospital Sírio Libanês.

Annual sales, $

85371

Organizational form

CNPJ

Number of employees

3

Problem or Opportunity

The pandemic highlighted the need for quick access to healthcare devices, and this market continued to grow even after 2020. The medical equipment sector in Brazil is estimated to have an average annual growth of 8%. In this scenario, SPMedica's customers are mainly healthcare professionals, such as doctors, physiotherapists, clinics, hospitals and laboratories, who require high-quality and reliable medical equipment to perform diagnoses and treatments. In addition, the company serves end consumers concerned about home health, such as patients, family members and caregivers related to chronic conditions who require specific devices, such as oximeters, nebulizers, catheters, probes, orthopedics and glucose meters. SPMedica solves a critical problem: the difficulty of accessing reliable, cost-effective medical equipment with adequate technical support. In the market, it is common for professionals and consumers to face barriers such as:
- High prices and lack of payment flexibility: Many suppliers practice high margins or wholesale or combined sales, and this limits the acquisition by independent professionals and small businesses.
- Difficulty in finding products with warranty and reliable technical support.
- Delayed delivery or limited stock: In the healthcare segment, time is a crucial factor. Clinics and hospitals cannot wait weeks for vital equipment.

Solution (product or service)

SPMedica is an e-commerce company specializing in medical devices, offering fast and practical solutions for customers who need approved products and efficient delivery. We facilitate bidding processes by offering full compliance and strategic support to meet large demands from hospitals and governments. In addition, with 34 years of experience, we have consolidated credibility, allowing new products to enter the market with greater acceptance and trust from thousands of customers and related parties. Our platform combines efficiency, security and tradition to meet the needs of our partners.

Competitors

SPMedica’s direct competitors include companies such as Magazine Médica, Portal do Médico and Cirúrgica Fernandes. They have a considerable share of the medical equipment and hospital supply market, operating both online and through traditional channels.

Advantages or differentiators

SPMedica has 34 years of experience, a high-level client base and a robust network in the hospital sector, facilitating bids and contracts. It also has documentation and licenses that guarantee agility and compliance, in addition to solid credibility in the market. All this for a low price, making the company a unique investment opportunity with high returns and reduced risk compared to competitors.

Finance

Currently, SPMedica's financial model is supported by two main pillars: e-commerce, which generates 95.7% of revenue, and technical services related to machines sold, which represent 4.3%. Last year, we achieved a total budget of US$1,002,948, with an average ticket of US$965 for orders in e-commerce carts and an average ticket of US$98 for sales made. Our conversion rate is 6% and our reputation in the market is high, with 4.9 stars on Google, reflecting the trust of our customers.

For the next five years, if we return to the more robust work model with a lean team and strategic investments, we project to reach an annual revenue of close to US$3,000,000, in line with the levels we achieved as distributors in the past. This projection considers a growing market and our consolidated expertise.

Current average prices vary depending on the product or service: hospital items and medical machines in e-commerce have competitive average prices, while technical services have additional margins. With the expansion of e-commerce and optimization of operations, we expect to increase both the number of orders and customer recurrence, ensuring sustainable growth.

Business model

SPMedica operates as an e-commerce company specializing in medical devices, focusing on the sale of equipment and consumables to hospitals, clinics and healthcare professionals. In addition, we complement the model with specialized technical services in maintenance and support for previously sold equipment. The company has been operating in the market for 34 years, consolidating itself as a trusted reference for customers and partners, with strong regulatory compliance with Anvisa.

Sales Channels
E-commerce (Main Channel)
-Represents 95.7% of revenue.
-Easy-to-navigate digital platform with a wide range of products.
-Personalized service for large purchases and customized solutions.
Technical Services (Support and Maintenance)
-4.3% of revenue, aimed at customers who have already purchased equipment.
-Guarantee of quality after-sales support, increasing loyalty.
Relationship Networks and Hospital Networking
-Relationship with hospitals and clinics for direct sales on a larger scale.
-Had active participation in public tenders.

Reason for sale

After three decades of dedication to the mission of saving lives, SPMedica has reached a point where our legacy needs to be preserved and expanded. The time has come to pass the torch to someone who shares our passion for people’s health and well-being.

Market

SPMedica primarily serves hospitals, clinics, laboratories, and healthcare professionals throughout Brazil. Our target customer is predominantly located in large urban centers, with a focus on hospital and public procurement managers between the ages of 30 and 55.
In the national market, there are approximately 7,000 active hospitals and thousands of clinics and laboratories that regularly demand medical devices. Globally, the medical device market generates approximately US$603 billion per year, with an average annual growth of 5.4% until 2027, driven by technological advances and population aging. In Brazil, the private healthcare sector generates approximately US$46 billion per year, while the public market is expanded by bidding processes, representing a growing opportunity.
Local demand is expanding due to increased investments in healthcare, regulatory changes by Anvisa that encourage the regularization of products, and digitalization of the sector, consolidating e-commerce as the preferred channel for agility and cost-effectiveness. Therefore, the market has great future potential, considering the expansion of access to healthcare and the greater need for replacement of medical equipment.

Team or Management

Risks

Risks include regulatory changes (ANVISA), aggressive competition diluting the market, dependence on technology and possible economic crises that affect demand.
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Does the enterprise work?
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Annual sales, $
Annual net income, $
Type of property
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Organizational form
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Problem or Opportunity
Solution (product or service)
Competitors
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Finance
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