YES gives children real stock ownership, guided by education that unlocks every trade, approved by parents, building financial habits and a 20-year head start from childhood.
Current Status
YES is pre-revenue, launching Q4 2026. App is in development. Broker term sheet signed with Alpaca (US); Lemon Markets (EU) confirmed. EY-validated 23:1 LTV/CAC. iVox research across 4,000 participants confirms demand. EU trademark filed. 8-person team in place. €500K pre-seed deployed. Raising €500K–€750K seed at €8M pre-money.
Problem or Opportunity
Less than 20% of EU citizens are financially literate, because children receive no investing education before adulthood. Every investing platform was built for adults. Children have no tool to build real money habits, learn about markets, or develop financial confidence before they are already behind. The result is a generation starting their investment journey at 30, losing 20 compounding years that can never be recovered. YES solves financial illiteracy at its root, in childhood, giving every child the knowledge, habits and head start they deserve.
Solution (product or service)
YES solves financial illiteracy through three interlocking layers. Real investing, children aged 8–18 own actual stocks and ETFs from day one, not a simulation. Knowledge-gating, a learning engine adapts to each child & developmental stage, so children cannot invest in what they have not yet understood. The parent pitch, every trade requires the child to present their idea to their parent, who approves with one tap. A game, a school and a real brokerage account, in one product.
Business model
YES runs on a flat family subscription of €9.99/month, no transaction fees, no commissions. EY-validated unit economics confirm a 23:1 LTV/CAC ratio at launch, improving to 53:1 at scale. From 2027, a B2B2C channel opens, banks, schools and employers licensing YES.