Photo - Greenward
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Greenward

Canada
Market: Other
Stage of the project: Prototype or product is ready

Date of last change: 23.11.2025
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Idea

GreenWard boosts customer loyalty by rewarding eco-friendly purchases with NFTs, helping Shopify brands grow while encouraging greener choices.

Current Status

GreenWard is fully bootstrapped with $200,000, allowing us to complete the core platform architecture, NFT reward engine, and Shopify integration framework. We have validated strong demand for sustainability-focused loyalty solutions and are preparing for our private beta launch with early adopters.

Problem or Opportunity

Consumers want sustainable options, but businesses lack tools to reward eco-friendly behavior. Traditional loyalty programs feel generic and fail to engage Millennials and Gen Z. Greenward solves this by letting brands reward verified green actions with meaningful, blockchain-backed rewards that increase loyalty and drive repeat purchases.

Solution (product or service)

GreenWard provides a loyalty platform that rewards verified eco-friendly purchases with blockchain-backed digital rewards. Businesses connect their Shopify store, define which products or actions are “green,” and GreenWard automatically issues collectible NFT rewards to customers. This creates meaningful incentives, boosts retention, and helps brands align loyalty with sustainability while accessing real-time analytics to track engagement and impact.

Business model

GreenWard operates as a SaaS platform with tiered monthly subscriptions for businesses based on order volume and reward usage. Companies integrate their Shopify store, define green actions, and issue NFT rewards through our system. Additional revenue comes from premium analytics, NFT transactions, and enterprise customizations, enabling scalable, recurring income.

Incubation/Acceleration programs accomplishment

Manitoba Innovates
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