Zero Eight Shoe Cleaner

Zero Eight Shoe Cleaner is a modern shoe-care workshop offering standardized premium cleaning services. Customers can order online, enjoy pickup & delivery, and track their shoe-cleaning progress in real time

Zero Eight is currently in the pre-launch phase with completed brand development, business model design, financial planning, and operational workflow. We are finalizing store location selection and preparing for renovation and equipment procurement. The company has also conducted market research and received strong validation from early users indicating high demand for premium shoe-care services with delivery and real-time tracking.

Our target customers include:
• Urban professionals aged 18–40
• Sneaker enthusiasts and collectors
• Students and workers who rely on daily footwear
• Families needing regular shoe-care services

Market Size:
Indonesia has over 75M+ active footwear users, and the shoe-care market is estimated to exceed IDR 2 trillion annually. Zero Eight aims to capture early adopters first, then scale across major cities through a franchise network.

Urban consumers lack time, trust, and access to reliable shoe-care services. Existing providers often deliver inconsistent quality, have no standardized cleaning process, and offer zero transparency during service. At the same time, sneaker culture in Indonesia is growing rapidly, creating a massive underserved market and a unique opportunity to build the first national-scale premium shoe-care brand

Zero Eight provides a standardized premium shoe-care service supported by technology. Customers can order online, schedule pickup & delivery, and track real-time cleaning progress through a digital platform. The business is built with a franchise-ready model, enabling fast nationwide expansion and brand consistency

Existing competitors include small independent shoe-care shops that rely on manual processes, inconsistent quality, and no digital system. These alternatives lack brand presence, tracking technology, and scalability.

Zero Eight’s competitive differentiation:
• Fully standardized premium cleaning protocols
• Digital ordering + real-time tracking
• Pickup & delivery system
• Scalable franchise-ready structure
• Strong branding and professional operations

Zero Eight combines standardized premium shoe-care services with a fully digital ecosystem—online ordering, pickup & delivery, and real-time cleaning tracking. Unlike traditional shoe-cleaning shops, Zero Eight operates with consistent protocols, modern branding, franchise-ready systems, and scalable operational procedures. This makes the company uniquely positioned to become Indonesia’s first national shoe-care brand.

Shoe cleaning services (deep clean, repaint, whitening, unyellowing)
• Pickup & delivery fees
• Zero Eight branded product sales
• Monthly membership subscriptions
• Future franchise licensing fees

Cost Structure:
• Store rental & renovation
• Staff salaries
• Cleaning equipment & materials
• Courier operational costs
• Marketing & branding
• Technology development (app & tracking system)

Business Model:
A hybrid service-based + product-based model powered by delivery and digital tracking.

Channels:
• Online platform (website/app)
• Instagram, TikTok & paid digital ads
• Community partnerships (sneaker groups, events)
• In-store location

Key Metrics:
• Monthly orders
• Average revenue per customer
• Repeat customer rate
• Operational turnaround time
• Customer satisfaction rating

The funds will be used for store rental, renovation, equipment purchase, staff salaries, product development, app development (ordering + tracking), branding, marketing, and early operational costs. This ensures a complete setup for launch and the foundation for scalable expansion.

Offering 10–20% equity in exchange for an investment of IDR 300,000,000. Investors will gain equity rights, profit-sharing, early franchise access, and priority involvement in expansion phases.

Key risks include operational dependency on trained staff, high competition from low-priced informal providers, and the need for continuous customer education about premium services. Technology development delays or market adoption speed may also affect growth. These risks are mitigated through standardized processes, strong branding, diversified revenue streams, and a scalable franchise model

Not yet participated in any incubation or acceleration program. Open to joining suitable programs to accelerate growth and franchise development

No awards yet, as the project is currently in its pre-launch phase. Zero Eight aims to participate in startup competitions after launching to gain visibility and industry recognition