Placy is an AI sales assistant for real estate that handles calls, messages, and CRM updates automatically—qualifying every lead 24/7 so agencies boost conversions and focus on closing deals.
Current Status
Traction so far:
• 35 paying clients across Cyprus, Greece, Spain, Canada, including major franchises like Century 21, Keller Williams, Sotheby's, and RE/MAX
• €13K+ MRR, €150K+ ARR, with 30% MoM growth post-MVP.
• 100K+ messages answered, 10K+ voice minutes processed, 2.3K+ hours saved for clients.
Roadmap:
• Scale to 3,253 clients by 2029 (ARR €19.5M).
• Grow MRR to €150K within 18 months.
• Expand product features, including Copilot launch and Placy App.
Problem or Opportunity
Real estate professionals face a major productivity gap:
• 85% of their time is spent on non-revenue tasks (admin, follow-ups, scheduling).
• Leads are lost due to slow response times — every third lead lost can equal a 30% revenue drop.
• Legacy CRMs and portals offer limited automation, poor multilingual capabilities, and no real-time conversion scoring.
Solution (product or service)
Placy fixes this with a fully automated AI platform that drives revenue:
• 24/7 lead handling in 50+ languages.
• Multichannel integration (voice, text, email, portals, classifieds).
• Automated listing creation from photos.
• AI-driven lead qualification and re-engagement.
• Next-best-action recommendations based on client behavior and history.
• Seamless CRM sync and open API for extensibility.
Business model
Placy operates as a B2B SaaS platform with scalable, volume-based pricing.
• Annual average subscription per client: €6K.
• Global payments, seamless billing, and subscription scaling.
• Distribution levers include Master Franchise agreements, CRM partnerships, and reseller/referral programs.
