Syikie-L

Syikie-L Cleaner is a professional laundry service specializing in cleaning shoes and bags.
Based in Jakarta, we focus on providing eco-friendly cleaning solutions with modern tools, gentle materials, and professional techniques.
Our service includes pick-up and delivery for customer convenience, targeting busy workers, students, and sneaker enthusiasts who value cleanliness, comfort, and style.
We aim to become Indonesia’s most trusted shoe and bag care brand through quality, innovation, and consistent customer satisfaction.

Syikie-L Cleaner has completed its branding and concept development, including logo, marketing plan, and operational workflow.
The business is currently preparing to launch its first outlet in Jakarta, focusing on professional shoe and bag cleaning.
We have tested the cleaning process and materials, with positive early feedback from trial customers.
Our next step is to establish a physical store and develop online booking and delivery features.

Our main customer segments include:

Young professionals and office workers who wear sneakers or leather shoes daily

Students and sneaker enthusiasts

Urban families seeking reliable cleaning services

The target market is the Greater Jakarta area, with plans to expand to other major Indonesian cities such as Bandung and Surabaya.

Many people in urban areas like Jakarta own multiple pairs of shoes and bags but struggle to keep them clean and well-maintained due to their busy lifestyle.
There is a clear gap in the market for reliable, affordable, and eco-friendly cleaning services for fashion items.
Syikie-L Cleaner offers a practical solution by providing professional, high-quality cleaning with convenient pick-up and delivery — targeting a growing consumer segment that values hygiene and style.

Syikie-L Cleaner provides specialized cleaning and care services for shoes and bags using gentle, eco-friendly materials and modern cleaning techniques.
Customers can easily book services online, and we provide pick-up and delivery for maximum convenience.
Our service helps customers save time, protect their items, and maintain their appearance — all at an affordable price point.

Existing competitors include small local shoe laundry shops and a few larger brands such as Shoes and Care or Sneakers Treatment.
However, most of them focus on manual cleaning with limited pickup services and inconsistent quality.
Alternative solutions include customers cleaning their own shoes or using general laundry services, which are not optimized for footwear care.
This creates a strong opportunity for Syikie-L Cleaner to stand out with professional, standardized, and eco-friendly service.

Professional and eco-friendly cleaning materials that are safe for all shoe and bag materials.

Integrated pickup and delivery system for maximum convenience.

Consistent quality control with standardized procedures.

Affordable pricing compared to premium competitors.

Modern branding and strong digital presence to appeal to young urban consumers.

Long-term plan to introduce a mobile app and franchise model.

Revenue Streams:

Shoe cleaning services (basic, deep, premium)

Bag cleaning and care

Pickup & delivery service fees

Subscription or membership programs for loyal customers

Cost Structure:

Cleaning materials and eco-friendly detergents

Labor (cleaning specialists and couriers)

Rent and utilities for the main workshop

Marketing and online promotion

Logistics and delivery costs

Syikie-L Cleaner operates on a direct-to-consumer (D2C) service model.
Revenue is generated through per-service payments and membership packages.
Customers can place orders via social media, WhatsApp, and our upcoming website.
Delivery and pickup services are provided through in-house couriers and local delivery partners.
Marketing channels include Instagram, TikTok, and Google Maps to build local awareness and drive conversions.
Key metrics: number of monthly customers, repeat orders, customer satisfaction rate, and average revenue per order.

The investment funds will be used to expand operational capacity, open a physical store, and strengthen the Syikie-L Shoe Laundry brand.

30% – Rental and renovation of a storefront (ruko) to serve as the main operational center.

30% – Purchase of professional washing and drying equipment.

20% – Development of an online booking and customer management application.

15% – Digital marketing (social media campaigns, influencer collaboration, and local advertising).

5% – Staff training, quality improvement, and working capital.

We are offering an investment opportunity of IDR 300,000,000 in exchange for 25% equity ownership in Syikie-L Shoe Laundry.
The projected ROI is 25% per year over the next three years as we grow our customer base and expand to new city branches.
Investors will receive quarterly financial reports and have the opportunity to provide strategic input in business development decisions.

Market competition from established shoe care brands.

Operational risks such as delays in delivery or damage to items.

Dependence on local market awareness and marketing effectiveness.

Economic downturn affecting consumer spending.
To mitigate these, we will implement strong customer service SOPs, insurance for items, and continuous digital marketing optimization.

Currently, Syikie-L Cleaner has not joined any incubator or accelerator program.
However, the team is actively preparing to participate in local startup development programs such as Startup Indonesia or Creative Hub Jakarta to gain mentorship, funding, and business networking.