ComplyAI

From certification to compliance: An AI-powered operating system that simplifies and safeguards employment regulation for businesses in Singapore.

The company has an operating Minimum Viable Product (MVP) live at www.theceiexam.com.

This MVP is an AI-powered platform for preparing for the Certificate of Employment Intermediaries (CEI) exam, providing immediate market validation and a revenue stream.

Primary Customer Segments:

B2C - Individual Professionals (The "Gatekeepers"):

Who: Recruitment consultants, HR professionals, and Key Appointment Holders (KAHs) in employment agencies who are legally required to pass the CEI exam to practice.

Pain Point: They need to pass a mandatory, difficult exam using outdated and inefficient study methods.

Size: A validated, captive market of 20,000+ annual test-takers in Singapore.

B2B - Businesses (The "Risk Managers"):

Who: SMEs and Multinational Corporations (MNCs) in Singapore, particularly in HR and recruitment.

Pain Point: They face catastrophic financial and reputational risks from non-compliant hiring practices. They need to ensure their entire team is up-to-date and proficient.

Size: Part of the S$500M+ Singapore professional certification market.

Market Analysis:

Total Addressable Market (TAM): The global EdTech market ($340+ billion), representing the long-term platform potential.

Serviceable Available Market (SAM): The S$500M+ Singapore professional certification and compliance training market.

Serviceable Obtainable Market (SOM): The immediate CEI exam preparation segment, which ComplyAI aims to capture a 20% share of in Year 1, expanding to adjacent certifications (e.g., ACEH, HR, Data Protection).

Problem: Employment regulation compliance in Singapore is complex, high-stakes, and costly. A single mistake can lead to fines, operational bans, and reputational damage. The current mandatory CEI certification training is outdated and ineffective, failing to ensure true proficiency.

Opportunity: To disrupt the stagnant compliance training market with AI, capturing the 20,000+ annual CEI candidates and expanding into a full-scale compliance "operating system" for businesses.

The decision is based on a clear problem-solution fit, a live MVP with traction, a large and validated market, a defensible AI-powered technology moat, and a detailed roadmap for growth and government partnerships.

Direct Competitors: The three established oligopoly providers of the mandatory CEI course (e.g., NTUC LearningHub and others). They offer outdated, static, lecture-based training.

Indirect Competitors: Generic online learning platforms (Coursera, Udemy) which may offer related HR courses but lack Singapore-specific, regulation-focused depth.

Existing Alternatives: Traditional in-person training centers, self-study using legislation PDFs, and hiring expensive legal consultants for compliance advice.

Regulatory-Accurate Generative AI: Our core IP is an AI trained on Singapore's entire employment law corpus. It doesn't just recall questions; it reasons and generates new, scenario-based questions, making the learning dynamic and the content perpetually up-to-date.

Adaptive, Personalized Learning: The platform acts as a personal tutor, diagnosing knowledge gaps and creating custom drills. This moves beyond a "one-size-fits-all" model to ensure true mastery.

Proven, Operating MVP: We have a live, revenue-generating product (www.theceiexam.com), de-risking the investment compared to a mere idea.

Strategic Funnel: Capturing the mandatory CEI candidate market creates a natural and low-cost lead generation funnel for our higher-value B2B compliance products.

Singapore-First Focus: Deep, specialized expertise in the local regulatory landscape, which generic international platforms cannot match.

Revenue Streams:

The business plan outlines a diversified revenue model that scales from direct-to-consumer sales to enterprise-level solutions.

B2C Course & Material Sales:

Description: Tiered pricing for access to the AI-powered CEI exam preparation platform and study materials.

Examples: Material packages (
39
−
39−149), full course fees (avg. ~$$500 per candidate).

Projection: A growing stream, starting at S$530,000 in Year 1 (Materials + Course Fees).

B2B Corporate Training & Subscriptions:

Description: Bulk pricing for recruitment agencies and corporate HR departments for team training and compliance upskilling. Includes the premium ACEH certification.

Examples: Corporate licensing fees, annual subscriptions for compliance training modules.

Projection: A major growth driver, projected at S$100,000 in Year 1 and growing to S$800,000 by Year 3.

Content & Technology Licensing:

Description: Licensing the proprietary Generative AI engine and its compliant question bank to other educational institutions or HR tech platforms.

Examples: White-label solutions for other training providers.

Projection: A high-margin stream, starting at S$50,000 in Year 1 and growing to S$300,000 by Year 3.

Cost Structure:

The cost structure is typical of a B2B SaaS company focused on rapid growth, with the highest investment in its team and user acquisition.

Personnel Costs (Largest Expense):

Description: Salaries, benefits, and equity for the team across technology, product, sales, and marketing.

Allocation: 35% of seed funding; Projected at S$180,000 in Year 1.

Marketing & User Acquisition:

Description: Digital marketing (SEO/SEM, LinkedIn campaigns), content creation, webinars, and partnership programs.

Allocation: 30% of seed funding; Projected at S$80,000 in Year 1.

Technology & Infrastructure:

Description: AI model training/inference costs, cloud hosting (AWS, Google Cloud), software licenses, and platform development.

Allocation: 20% of seed funding; Projected at S$50,000 in Year 1.

Operations, Admin & Legal:

Description: Office costs, administrative expenses, legal fees for contracts and IP protection, and costs associated with academic and government partnerships.

Allocation: 5% of seed funding; Projected at S$40,000 in Year 1.

Business Model:
ComplyAI operates a B2B2C/B2B SaaS model. It initially acquires individual users (B2C) to validate its product and create market density, then leverages this traction to sell scalable subscription and licensing solutions to businesses (B2B). The model is designed to create a natural funnel from individual certification to corporate-wide compliance management.

Channels:

Digital Direct Sales:

Website (theceiexam.com): The primary channel for individual sign-ups and material sales.

SEO/SEM: Targeting high-intent keywords like "CEI exam preparation," "MOM compliance training."

LinkedIn Marketing: Direct outreach to HR professionals and recruitment agency owners.

Content & Community Marketing:

Webinars & Blog: Free educational content on compliance to build trust and establish thought leadership.

Regulatory Update Newsletters: A valuable service that drives repeat engagement.

Partnership & Sales Teams:

B2B Sales Team: Direct outreach to SMEs and MNCs for corporate training packages.

Channel Partnerships: Integrating with existing HR tech platforms.

Academic & Government Partnerships: Co-branded research and official endorsements to build credibility and reach.

Key Metrics (KPIs):

Customer Acquisition Cost (CAC) for B2C and B2B segments.

Monthly Recurring Revenue (MRR) / Annual Recurring Revenue (ARR).

User Growth: Number of individual learners and corporate clients.

Exam Pass Rates: Platform effectiveness (a key metric for government engagement).

Customer Lifetime Value (LTV).

Churn Rate (for subscription services).

Seeking $500,000 in seed funding, allocated as follows:

Talent & Team (35% - $175,000): Hiring key roles in tech, product, and sales.

Growth & User Acquisition (30% - $150,000): Marketing, SEO/SEM, and sales campaigns.

Product & Technology (20% - $100,000): AI model refinement and platform scalability.

Strategic Partnerships (10% - $50,000): Academic research collaborations and government engagement.

Legal, Admin & Operations (5% - $25,000): Operational overhead and legal costs.

We are offering a stake in ComplyAI in exchange for $500,000 in seed funding.

This investment will allow us to:

Capitalize on our live MVP to aggressively capture the 20,000-strong annual CEI market and establish brand dominance.

Fortify our technological moat by enhancing our proprietary AI, making our platform untouchable by legacy competitors.

Execute our government and academic partnership strategy, a critical step towards becoming the de facto compliance standard in Singapore.

Build the foundation for our long-term vision: a full-scale compliance "operating system" for every business in Singapore, starting from a position of validated strength and immediate revenue.

Regulatory Risk: Changes in MOM's certification requirements could force rapid platform adaptation. Mitigation: Our AI-powered agility is a core strength here, allowing for swift updates.

Competition: Large, well-funded incumbents (like NTUC LearningHub) could develop a similar solution. Mitigation: Our first-mover advantage, focused AI expertise, and planned government partnerships create a significant moat.

Market Adoption: HR professionals may be slow to adopt new technology. Mitigation: The clear pain of the current system and the tangible benefit of a higher pass rate are strong incentives.

Technology Risk: AI model inaccuracies or "hallucinations" could erode trust. Mitigation: The "Academic Validation" pillar of our strategy is designed specifically to certify the accuracy of our AI.

The key defensible intellectual property is the proprietary Generative AI Question Engine and Adaptive Learning Engine, which constitute a significant trade secret and technological moat.