The first Swiss auction marketplace for both goods and services.
Current Status
Swissluck is currently in its beta phase.
The platform is fully developed on WordPress using WooCommerce and Dokan Pro, allowing vendors to list and auction both products and business offers.
Website and vendor system are online and functional
Domain, brand, and logo are secured
Admin dashboard and auction system are active
Ready for onboarding the first Swiss vendors (hotels, spas, car rental companies)
Planning marketing launch and mobile app integration (Q1 2026)
The foundation is solid — now preparing for growth through strategic investment and IT collaboration.
Market
Customer Segments:
B2B: Swiss hotels, spas, car rental companies, lifestyle and event businesses that want to auction their offers, vouchers, or experiences directly to customers.
B2C: Swiss consumers seeking exclusive deals, unique experiences, and local services through transparent auctions.
Market:
The Swiss e-commerce and travel experience market exceeds CHF 2 billion annually, with high demand for platforms that combine trusted brands, transparency, and dynamic pricing.
Swissluck targets the growing segment of customers looking for value and engagement through online bidding.
Problem or Opportunity
In Switzerland, no auction platform currently connects businesses such as hotels, spas, and car rental companies directly with customers through live bidding. We want to do all.
Existing sites like Ricardo and eBay focus only on physical goods, missing the opportunity for companies to auction their services, vouchers, or time-limited offers.
Swissluck fills this gap — offering a unique opportunity to combine the excitement of auctions with the reliability of verified Swiss brands and experiences.
Solution (product or service)
We have decided to move forward with Swissluck and scale the platform nationwide.
The core system is developed and ready for onboarding partners and vendors.
Our next decision is to bring in a strategic IT or financial investor to accelerate app development, marketing, and national expansion in Switzerland.
Competitors
Competitors:
Ricardo.ch / eBay.ch – focus exclusively on physical goods; no service or business-offer auctions.
Deindeal.ch / QoQa.ch – focus on fixed-price Swiss deals and vouchers, not auctions.
Hotelcard.ch / Booking.com – handle hotel stays at fixed prices, without bidding or dynamic offers.
Swissluck.ch Difference:
Combines the best of both worlds — a Swiss-based auction platform for both goods and professional business offers (hotels, spas, rentals, events).
Adds transparency, engagement, and dynamic pricing for verified Swiss companies and consumers alike.
Competitors: Ricardo.ch, eBay, Deindeal.ch, QoQa.ch. They focus on fixed-price goods or deals only.
Swissluck.ch is the first Swiss auction platform combining goods and commercial offers from hotels, spas, rentals, and lifestyle brands with real-time bidding and verified vendors.
Advantages or differentiators
Advantages and Differentiators:
First Swiss auction platform combining goods and professional business offers (hotels, spas, rentals, lifestyle brands).
Verified Swiss vendors ensure trust, safety, and quality for both buyers and sellers.
Built on a scalable system (WordPress + WooCommerce + Dokan) ready for rapid expansion and app integration.
Focused on Swiss market transparency and local partnerships — a key trust factor in Switzerland.
Dual opportunity: consumer excitement through bidding + business exposure for vendors.
Finance
Revenue Streams:
5–10% commission on every successful auction (products & business offers)
Monthly vendor subscription plans for professional sellers (hotels, spas, rental companies and more)
Featured listings and promoted auctions for higher visibility
Advertising partnerships and affiliate promotions
Cost Structure:
Platform and app development (servers, maintenance, updates)
Marketing and user acquisition (ads, SEO, influencer partnerships)
Legal, accounting, and compliance for Swiss market regulations
Invested in previous rounds, $
Business model
Business Model:
Swissluck operates as a commission-based multi-vendor auction marketplace.
Revenue comes from commissions (5–10%) per successful auction, vendor subscriptions, and featured listings.
Vendors include hotels, spas, car rental companies, and lifestyle brands offering products or experience packages.
Channels:
Digital marketing (Google Ads, Meta, TikTok, and YouTube)
Direct onboarding of Swiss companies via partnerships
SEO & social media promotion of live auctions
Email & notification campaigns for registered users
Metrics:
Number of active vendors and auctions
Bid volume and successful sales per month
Conversion rate (bids → purchases)
Monthly recurring revenue from subscriptions
User growth and engagement rate
Money will be spent on
40% platform & app development, 30% marketing & user growth, 20% operations and vendor onboarding, 10% legal and compliance. Funds will strengthen tech, scale user base, and prepare for full Swiss market launch.
Offer for investor
Offering up to 20% equity for CHF 750K–1M. IT partners can co-invest and support tech development; financial investors may take full 20% for capital only. Open to long-term strategic collaboration and Swiss market expansion.
Risks: market adoption, competition, and scalability. Swissluck mitigates these with strong B2B partnerships, verified vendors, and a scalable platform ready for growth under Swiss data and e-commerce regulations.
Incubation/Acceleration programs accomplishment
Swissluck has not yet participated in an incubation or acceleration program.
We are currently open to partnerships or programs in Switzerland or internationally that focus on marketplaces, e-commerce, or digital innovation, and could accelerate our next growth phase.
Won the competition and other awards
Swissluck has not yet participated in startup competitions or received awards.
The platform is still in its beta phase, and recognition is expected as we launch and expand across Switzerland in 2026.
We plan to apply for Swiss innovation and digital marketplace awards once public traction is established.
Invention/Patent
Swissluck does not currently hold any patents or inventions.
The platform is built on a proprietary auction and vendor-management structure specifically adapted for the Swiss market.
The innovation lies in the business model — combining goods and commercial offers from verified Swiss companies in one dynamic auction environment.
