Happyglam

Most women with allergies or during pregnancy can’t safely use traditional LED nail polishes. That’s why we created a clean alternative — vegan, cruelty free, and HEMA free, made in the EU for safer beauty without compromise.

Over €4.5M in total sales since launch (2020).
Peaked at €1.8M in 2021 with consistent 80–85% product margins.
Relaunched 1.5 months ago and already profitable again with fully organic sales.
Loyal customer base across the EU, proven repeat purchase rate.

Happyglam targets modern, eco-conscious women aged 20–45 who value clean beauty, transparency, and safe ingredients. Our products appeal especially to women with sensitive skin, allergies, or during pregnancy, as well as those living a vegan, cruelty-free lifestyle.

We already have a large and loyal customer base built over the past five years, with strong sales and community engagement across the DACH region and Italy, and growing interest in other European markets such as France, Austria, and the Netherlands.

The clean-beauty nail market in Europe is expanding rapidly as consumers move away from toxic formulas. Happyglam is perfectly positioned to lead this shift with safe, high-quality, EU-made products.

Most LED and gel nail polishes contain harsh ingredients like HEMA that cause allergies and aren’t safe during pregnancy. Clean, vegan, and allergy-safe options are still rare in the EU market creating a huge opportunity for a safer, modern nail brand built on transparency and sustainability.

Happyglam produces vegan, cruelty-free, HEMA-free LED nail polishes, all made in the EU. Our products are designed for women who want salon-quality nails without exposing themselves to harsh chemicals that can cause allergies or irritation.

Unlike traditional gel and LED polishes, Happyglam is safe for sensitive skin and for use during pregnancy, making it one of the few truly inclusive options in the market.

Each product delivers up to 15 days of perfect wear with a simple three-step system and easy, damage-free removal.
We also provide detailed tutorials that help customers achieve professional results at home saving time, money, and eliminating salon risks.

By offering a clean, safe, and effective alternative, Happyglam empowers women to care for their nails confidently, even if they have allergies or are pregnant.

There are currently no fully HEMA-free LED nail brands operating at scale within the EU.
Some competitors offer a limited HEMA-free product line, but their core collections still contain allergens and harsher chemicals.

Our customers often switch to Happyglam after experiencing allergic reactions or irritation from those other brands.
Happyglam fills this gap by offering a 100% HEMA-free, vegan, cruelty-free, EU-made product range that provides salon-quality results without compromising on safety or ethics.

Happyglam is one of the few 100% HEMA-free, TPO-free, vegan, and cruelty-free LED nail brands fully made in the EU.
With TPO (Triphenylphosphine oxide) now banned under EU cosmetic regulations, many brands must reformulate, while Happyglam’s formulas are already compliant, giving us a strong head start in the clean beauty category.
Our entire range is safe for women with allergies and during pregnancy, offering salon-quality results without irritation.
With 85%+ profit margins, a loyal customer base across the DACH region and Italy, and proven organic traction, Happyglam is perfectly positioned to lead the next generation of clean nail care in Europe.

Over the past five years, Happyglam has generated more than €4.5 million in total sales, reaching a peak of €1.8 million in 2021 with product margins above 85%.

Our products range from €15 to €120, with an average order value of around €55.

We are currently profitable with fully organic sales and see strong customer loyalty across the DACH region and Italy.
With the right marketing budget, we aim to double total lifetime sales within the next five years, targeting €8–10 million in cumulative revenue, driven by online DTC growth and European market expansion.

We are raising €70–100k for 10% equity, focused on marketing and EU growth to scale further.

Marketing.

We are offering 10% equity in Happyglam for an investment of €70,000–€100,000, depending on the investor’s experience and level of involvement.

We are also open to smaller investments for proportionally lower equity, as well as the possibility of working with multiple investors who share our vision.

All funds will be dedicated to marketing and brand expansion across Europe, with the goal of scaling Happyglam back to €2M+ annual revenue and establishing it as the leading HEMA-free, vegan nail brand in the EU.

Happyglam is already profitable organically, and this investment will accelerate growth, strengthen brand visibility, and unlock the next stage of European expansion.

There are no major operational risks, as the brand is already profitable and can continue to grow organically without external funding.
However, to scale back to €2M+ annual revenue, a strong and consistent marketing budget is essential.

The main risk is therefore slower growth, not failure — with limited marketing investment, the brand would continue performing steadily but below its full potential.
With the right funding, Happyglam can quickly regain market share and expand across Europe.