Customer Profile
Employers (B2B):
SMEs, startups, and multinational companies expanding in the GCC/MENA region.
industries: technology, retail, finance, logistics, customer service, and professional services.
Location: Initially UAE (88% expat workforce), scaling into KSA (Vision 2030 giga-projects), then wider MENA, EU, and Americas.
Pain points: high upfront hiring costs, compliance complexity, slow market entry, fragmented recruitment.
Job Seekers (B2C):
Young professionals and fresh graduates (target age group: 22–35 years).
Active job seekers in the UAE (~1.5M annually) and wider MENA (~70M youth workforce).
Pain points: poor CVs, lack of interview readiness, limited career guidance, high unemployment (19% in MENA).
Market Size & Development
Global Employer of Record (EOR) Market:
Valued at $115B in 2025, projected to grow to $210B by 2032.
Growth driven by remote hiring, entity-free market entry, and compliance demand
Regional (GCC/MENA):
GCC manpower outsourcing/EOR market = $7.5B (2023) → $21.6B (2035) at 9.1% CAGR
UAE EOR market = $8.2B (2024) → $14.2B (2030) at 9.8% CAGR
Drivers: expat-heavy workforce, stricter compliance (WPS, nationalization), startup growth, and FDI inflows.
Add-on Service Markets:
Career readiness (Seeker™): Global EdTech/career prep market projected at $500B by 2030.
Recruitment (Source™): Global online recruitment platforms valued at $35B.
AI Screening (Screen AI™): HR tech/AI recruiting tools projected at $34B by 2030.
Workspace (Spaces™): Global co-working market = $24B (2025) → $50B by 2032
Summary
Local market (UAE): ~$8–10B immediately addressable SOM.
Regional market (GCC/MENA): ~$15–20B SAM.
Global market: $700B+ TAM across EOR, HR Tech, EdTech, and Co-working.
Trend: Strong growth across all segments, driven by remote-first work, compliance needs, gig economy growth, and youth unemployment challenges.