Greenfield is an AI-powered deal origination and insights platform for PE firms, turning founder data into actionable deal flow, expert access, and real-time intelligence—all with white-glove delivery
Current Status
In just 12 months, Greenfield has grown to $1.2M ARR with 17 top-tier PE clients representing over $1 trillion in AUM, including firms like KKR and Partners Group. All growth has been founder-led with no sales team or paid marketing. Clients start on ~$75K retainers and expand quickly—many 2–3x within months. Our Intelligence Platform and Expert Network are in beta with strong early adoption. We're operating at ~45% net margins and on track to surpass $5M ARR in the next 12 months based on our active pipeline.
Problem or Opportunity
Greenfield solves the broken, outdated process of private equity deal origination. Traditional buyside advisors rely on cold outreach, stale databases, and generic data that lack insight into founder intent, succession plans, or deal readiness. Expert networks are slow, expensive, and disconnected from the deal workflow. Greenfield fixes this by combining proprietary AI, curated expert access, and real founder intel—giving PE firms faster, smarter, and more scalable ways to source and evaluate deals.
Solution (product or service)
Greenfield is an AI-powered platform built for private equity firms to source and evaluate deals faster and more intelligently. We combine proprietary founder data, machine learning, and real-time insights to identify deal-ready targets with high accuracy. Our curated expert network offers one-click access to vetted industry operators for diligence and portfolio support. With seamless CRM/API integration, high-touch service, and a scalable SaaS model, Greenfield turns fragmented sourcing into a streamlined, insight-driven engine.
Business model
Greenfield uses a hybrid business model combining recurring retainers, success fees, and SaaS subscriptions. Clients typically start with a $75K/year retainer for buyside origination, with optional success fees that can generate 10x ACV upon deal close. We then upsell into two high-margin products: the Intelligence Platform (SaaS, $100–150K/year) and the Expert Network (on-demand calls, $200+/hour). This land-and-expand strategy drives strong LTV, predictable revenue, and compounding margin growth.
