Photo - Hyperspd
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Hyperspd

Thailand
Market: Transport
Stage of the project: Operating business

Date of last change: 17.09.2024
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equalizer from 2000
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Idea

Hyperspd tackles electric motorcycles' biggest challenges—Price & Barriers for new riders—by offering advanced, affordable bikes. MVP tested; creating new market segment; raising $2M for US Launch

Current Status

Hyperspd’s MVP is successfully built and tested, with early feedback showing significant demand. Our initial marketing has delivered a high click-through rate and strong interest, resulting in pre-orders and reservations. This early traction validates our approach and confirms market appetite for our product. We're now positioned to scale, with a clear path toward launching in the U.S. market. Our next step is to raise $2 million to fuel marketing and sales efforts.

Problem or Opportunity

Electric motorcycles are missing the mark in the marketplace. Hyperspd recognizes the key problems that needs addressing as:

Price vs. Performance: Current electric motorcycles are either priced too high for most consumers or offer inadequate performance at lower price points, resulting in a poor value proposition.

Barriers to Adoption for New Riders: Many potential riders are deterred by concerns over safety, theft, and the complexity of repairs and maintenance. These issues make motorcycles less appealing, especially for those unfamiliar with motorcycling as a transportation option.

Solution (product or service)

Price vs. Performance: We offer high-performance motorcycles at affordable prices, breaking the compromise between performance and cost. Our efficient manufacturing and innovative design provide advanced features found in more expensive models.

Barriers for New Riders: We make motorcycling accessible by addressing:

Safety: Advanced technologies give new riders confidence.
Security: Anti-theft features like GPS tracking and immobilizers offer peace of mind.
Maintenance: Modular design with repairable parts simplifies upkeep, lowering ownership barriers.

Business model

Hyperspd’s business model is centered around a direct-to-consumer (D2C) approach with a primary focus on the sale of electric motorcycles. The key elements include:

1. Sales of Electric Motorcycles: The CR5 is priced at $5,500, aimed at commuters and performance riders, and the CR3 e-moped is priced at $3,500, designed for e-bike users looking to upgrade.

2. Cost of Goods Sold (COGS): Hyperspd operates with a 50% COGS, ensuring strong margins by leveraging cost-efficient manufacturing and supply chain relationships.
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