Photo - TruAnon inherently safe digital identity
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TruAnon inherently safe digital identity

USA, New York
Market: Services, Other
Stage of the project: Operating business

Date of last change: 24.07.2024
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equalizer from 2000
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Idea

We created verify that benefits people who use it. This unlocks revenue and multiplies lifetime value of accounts. If you wonder about the dollars involved, think of Twitter's takeover.

Current Status

Our platform is purpose-built from the ground up - we’ve put this to study, and now we’re after larger, more visible services with more dollars at stake.

Problem or Opportunity

We solve the problem of verifying digital identities without compromising privacy. Fraud is rampant in digital interactions, and traditional verification methods are intrusive and insecure. Our solution does not rely on private information but it increases confidence and trust. This disrupts the economics of profile fraud, it's very much what the App Store and iTunes did to Napster that stopped music piracy some 20 years ago, a transition to a fully digital solution is inevitable. We cannot rely on pictures of physical ID.

Solution (product or service)

Only a fraction of the global population even has ID you can verify and of those, only a fraction are willing to surrender them online.
Everyone has links and profiles they want others to know them by.
When we allow people to confirm and connect these pieces of digital identity together, we can reflect a rank/score that shows you are visibly trusted without any loss of privacy. This transparency benefits the credible but offers only risk to the fraudster; they stand to lose all they have stolen by being so visible.

Business model

Our APIs offer an automatic verify people want to use. Verified profiles significantly boost the value of any community. A Verified profile on Facebook is worth up to $55 compared to $5 for Unknown. (*2023 Facebook ARPU ranged from $5.12 to $56.11)
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