Photo - Prlmnt
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Prlmnt

USA, Indiana
Market: Information and media, Financial services, Other
Stage of the project: Operating business

Date of last change: 02.04.2024
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Idea

Prlmnt is a technology company and marketplace that is changing how businesses make vendor and technology decisions by leveraging relevant crowd-sourced data.

Current Status

30 customers in 6 months, current GTM sector marketplace has 90 categories, over 1000 companies listed, ranking 1st page for 40%.

Market

In our current GTM - we are focused on the mortgage industry - our target segments are the following:
Technology vendors - companies that leverage technology as their primary services.
Service vendors - companies that leverage a service as their primary offering.
Mortgage Lenders, including independent mortgage banks, deposit banks, and credit unions, sell mortgage loans to the public.

Problem or Opportunity

60% of businesses have buyer's remorse after 18 months of owning technology. Wasting time, money, and losing confidence in the future considerations.

Solution (product or service)

Our platform audits their current technology, providing an internal tech stack score so they can understand their specific needs. This data also allows us to provide quantitative prescriptions for new resources.

Competitors

Capterra, G2, Trustpilot, and Birdeye would be considered competitors. Determining market share is quite difficult due to the size of the markets in all companies that participate internationally.

Advantages or differentiators

Review collection happens traditionally three ways. Solicited upon a point in the transaction that the buyer is happy. The review collector incentivizes the buyer (through free service or money). Lastly, the buyer leaves a review because they are angry. We have invented and trademarked a fourth way.

Finance

Currently we sell a subscription for Vendors for upgrading their profile on our marketplace.

SaaS platform - Subscription

Data - Subscription / one-off pricing

Business model

Subscription based model. Sell premiem profiles to vendors, initial SaaS will have a freemium model, premium subscription available, and data will likely be a subscription as well.

Money will be spent on

Marketing, Sales and development staff. Marketing and Advertising.

Offer for investor

Convertible Note/SAFE
7% interest
20% discount
24 months
$15M CAP

Team or Management

Risks

Our competition is very well funded and has an incredible head start. We are overcoming that risk through our go-to-market strategy to lower the costs associated with going to market. We've had guidance from some of the founders of our competitors in understanding the hurdles they experienced that caused stagnance in their initial growth. We are confident in our strategy and ability to execute.

Incubation/Acceleration programs accomplishment

N/A

Won the competition and other awards

Housing Wire Tech Trendsetter
Housing Wire Top 50 Marketing Executive
National Mortgage Professional Top Executive under 40
National Mortgage Professional MortgageStar
Most Powerful Women in Fintech

Invention/Patent

Metrics/algorithms for the review collection process.
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video
Presentation