Simple.Energy

A service that automates the daunting task of searching for energy deals and switching suppliers.

Under development - in Stealth

End customer, Energy bill payer. Residential.
There are over 195 million customers in the EU with 65M already switching or looking to switch suppliers. With a TAM of over 6.5B and SAM 2.1B. The market CAGR of 19%.

The abundance of energy price plans and suppliers is overwhelming, finding the right energy deal is a daunting task. Comparison websites make it easier to choose, but lack impartiality, automation and often provide outdated or limited results. Keeping a great deal is near impossible with new deals showing up every 2 to 3 months.

Simple.Energy is on a mission to simplify all that with a personalised service that searches and switches your utility contracts to the best deal, automatically.

Large Competitors: Compare the Market sites, with completely different business model and primary customer.
Small Competitors: mainly UK based with no view for European expansion.

We work exclusively for the end customer, fighting their corner and eliminating the legal jargon so we can simplify understanding and call to action.

Revenue:
Y1: 145k Y2: 4M Y3: 8M Y4: 13M
COGS: average 350k/ year
OPEX: min 1M/ year
CAC: 11€(Y1) - 4€(Y4)

Subscription based service for only the Residential channel considered at this time.
3 price options
Price per month: Option1: " 1€" Option 2: " 3,99€" Option 3: " 4,99€"
Customers in Segment at each price point: Option 1: 42M Option 2: 10M Option 3: 12M
ARR - 100% Market Penetration: Option 1:€ 507M Option 2: € 505M Option 3: € 741M

Launching the MVP and reaching first 100k customers.

Negotiable. depending on investor added value

Risk: Easy service to be copied
Mitigation: Our company MOAT
Risk: Large Compare the Market sites can create a similar side service.
Mitigation: Our Product Distribution Strategy and our Long Term Strategy

Selected to participate in the Startup Lisbon Winter Batch 2024