Mowkep Machinery

Egyptian, MENA and African plants using mixers, blenders, product conveyors and sulfonic acid production reactors are suffering between a cheap & poor equipment and an expensive imported ones from India, Italy, etc. So we offer the solution in automated products in a reputable brand quality, made in Africa.

Our project market includes a great range of industries as b2b customers, based on extensive market research and technical systems analysis.
Customer segments are carefully classified and geographically allocated.
Sales plan is built up in gradual, ascending diverse starts with the higher profit, lower cost streams.
We are supported by a high reputation franchising brand with its built-in customer base.
Our project with its scale, quality and pricing policy is a pioneer project in Egypt and the continent.

Over 2k b2b prospects represent our market in size around B$ 2.5 distributed over Egypt, some East African countries, KSA and Jordan.

MAIN TARGET MARKET SEGMENTS
1- Egyptian nutrition plants, represent around 33% of our prospects and spend annually M$ 2.1 on the problem we solve.
2- MEA pharmaceutical and powder detergent plants, represent around 25% of our prospects and spend annually M$ 1.5 on the problem we solve.
3- Egyptian fertilizer plants, represent around 16% of our prospects and spend annually M$ 0.8 on the problem we solve.
4- Egyptian liquid detergent plants, represent around 14% of our prospects and spend annually M$ 0.3 on the problem we solve.
5- MEA liquid detergent plants, represent around 12% of our prospects and spend annually M$ 0.36 on the problem we solve.

Egyptian, MENA and African plants using mixers are suffering between a
cheap and poor equipment and an expensive imported ones from India, Italy,
etc., so we offer the solution in automated products in a reputable brand
quality, made in Africa.

We shall introduce our wide market a pioneer, franchised project:
- Manufacture the required plc-based equipment/plant locally, in Africa, in a reputable brand quality.
- Introduce professional productivity improvement contracting, in a competitive price.
- Represent as a supply-chain of spare parts, service and complementary parts for our franchiser's clients.

The number of competitors in the field of supplies of equipment and spare parts (inside Egypt) for food factories, detergents, fertilizers ranges from about 30 suppliers (mostly Indian, Chinese and Italian).
The Indian product meets the requirements of medium factories. Given the limited capital of these factories, the Indian supplier meets their needs at affordable prices, comfortable warranty terms and after-sales service, in addition to providing cheap spare parts.
The Chinese producer provides items at the lowest prices, but they are quickly damaged, and they do not provide spare parts.
The Italian product is high in cost and deals more with large factories
The Egyptian product is twice as expensive as the Chinese product and does not provide after-sales service.

The quality of equipment and control systems makes a big difference in the productivity of factories, and this is what we seek through our project in addition to the most important advantages:
- We produce equipment locally with high quality and competitive price
We reduce the burden of shipping costs on the Egyptian customer
- We take the lead as an African company establishing new factories with competitive quality and prices
- We conclude contracts with clients to improve administrative and technical productivity

- We produce PLC-based double cone & ribbon blenders, product screw-conveyors, liquid mixers and SO3 continuous sulfonation reactors under franchise of a specialized brand.
- Our warehouse is equipped and our technical crew are qualified in the way that enables the professional performance of production and service activities.
- We get fully aware of the requirements and challenges of our clients’ work environment and their private system characteristics to guarantee the introduction of best economical and technical solutions.

1- Selling, installing and commissioning products.
2- Powder blending plant, turnkey contracting.
3- Productivity improvement contracting includes maintenance, spare-part supply and equipment replacement.
4- Utilization of our warehouse facilities.

CHANNELS
Website serves broad technology sector
Blogs, Podcasts, newsletters
mail Marketing
Social media marketing
Exhibition Attendance

METRICS
Inventory Performance Index (IPI)

Restock Limits (RL)

Order Defect Rate (ODR)

A-to-Z Guarantee Claim Rate (GCR)

Negative Feedback Rate (NFR)

Review Velocity (RV)

FBM Shipping Metrics (FBM)

Returns Rate Metrics (RRM)

Sessions (S)

Conversion Rate (CR)

Pay-Per-Click (PPC)

Assets 274,000 US dollars on (Feb - May) 24, Operating Funds 274,000 US dollars on (Jan 24, Apr 24, July 24, Sept 24, and Dec 24).

Our project market includes a great range of industries as b2b customers, based on extensive market research and technical systems analysis.

Customer segments are carefully classified and geographically allocated.
Sales plan is built up in gradual, ascending diverse starts with the higher profit, lower cost streams.

We are supported by a high reputation franchising brand with its built-in customer base.

Our project with its scale, quality and pricing policy is a pioneer project in Egypt and the continent.

Noticeable interruption in the time management elements in the Egyptian industrial system eliminates achieving the ambitious value of productivity improvement and causes shortcomings in supporting the R&D budget.
In addition, The probable rise in the project’s costing due the influences of the Russian-Ukraine crisis can represent more burdens on the project.
Depending on outstanding logistics partners to serve our project, can avoid the common lack in operations time management.
Our projections for the project income (especially during the 2nd year operations) shall mitigate the effect of any probable increase margin in costs of the project’s raw-material, components or services.