SITE Algae is producing SITE FOOD, nutritious, high-protein FOOD bars, packed with plant proteins including microalgae. For every FOOD bar purchased, a meal is donated to the World Food Programme.
Current Status
Newly established and operating.
A few individual sales but ongoing offtake discussions with food agencies and retailers.
Looking to complete first large production run in October/November 2024.
Problem or Opportunity
Food insecurity
High protein food product, integrating plant-proteins including microalgae
Unsustainable forms of traditional crop farming and protein (animal/livestock)
Carbon intensive practices
Solution (product or service)
SITE Algae is producing SITE FOOD products. SITE FOOD bars are nutritious, high-protein FOOD bars, powered by plant proteins, including microalgae - nature's potent superfood.
SITE FOOD bars are designed as FOOD Aid (120g with 30g of protein and 500 calories - one original flavour) and Retail FOOD (60g, 15g of protein and 250 calories - 3 flavours)
For every SITE FOOD product purchased, one meal will be donated through Share the Meal (www.sharethemeal.org) an affiliate of the World Food Program.
Business model
SITE Algae is providing SITE Food for B-B and B-C markets.
B-B bars are designed as food aid, mainly as food relief and humanitarian aid. B-C bars are designed for retail stores.
A portion of the sale of each retail FOOD bar is allocated to Share the Meal (a World Food Programme initiative).
B-B
Cost of production = USD 1
Sale to B-B = USD 1.50
B-C
Cost of production = 0.60
Sale to retailers = USD 2.50