Casa Dos Livros

Casa Dos Livros is rapidly becoming a major seller in Portugal. Recognized as one of Portugal's most trusted brands to buy books. Famous for online auctions via social networks

Second year trading with over 130.000 € profit. 30% growth per year and with margin to grow even further. Customer base auction 30k active via social network, page range laste year of 1.2M target users with interest.

Our potential market as per interest in culture/books in Portugal is over 7 Million. We currently own 30k from that market share. Our customer segment is M/F age range 21/65

It requires investment in order to establish as the leading brand in Portugal. Website investment to increase sales and ownership. Stock purchase to increase sales.

We have an offer of 1000 titles in auction per month. Increasing stock will provide better sales and customer retention. We aim to be market leaders in the short term and possible expansion to other countries.

Our main competitor works on a different business model as it only sells books directly from publishers. Earlier this year they have opened to business like ours the used as new book sell, adding 2k in extra revenue per month selling out of stock books. This margin can increase over 50% if we offer a wide range of books that are out of stock and we have access to it.

The main difference is the quality/cost/offer we provide daily to our customer base. We have secured various stock vendors that supply tittles that are only available via Casa dos Livros. The business format is recognized as Casa Dos Livros and very trusted by all our customers. We have several requests to sell International, however we have no structure at the moment and our focus is to be market leader in Portugal before aiming to International markets. It is important to mention that the tax rate for books is only 6% in Portugal

Our revenue is mainly via our social network with daily auctions. We have also partnered with other marketplaces that generates other sources of income. Our costs are situaded in the 5k mark per moth including all expenses to purchase/promote/list/send.

Our business model is to offer a range of books, new and as new on auction format. We also offer books at direct sale 30% less expensive as major retails. Our massive presence started on our social page Facebook, we were the first business in Portugal operating the auction style book sales. We currently have 30k daily followers on our auctions. Increasing the offer and promotion we can increase massively customer base and offer.

Investment is required to purchase stock, invest in stronger promotion/marketing/customer aquisition. Develop and maximize our website presence.

The offer is 30% share on Casa Dos Livros with buyout option.

There are social reasons that can influence sales, as in all online business. As for our business we tend to have increase in sales since the pandemic as it is considered an unexpenssive hobby/pleasure.

The business model was started by me using the experienced acquired working in the UK for over 20 years in the online industry. Business development in some major players in the industry.

We aim to establish as a professional online bookshop before applying to award recognitions.