"Stone Elastic" Flexible decorative stone

Flexible decorative stone of any size and increased flexibility, more than 90 °, which can be used both in interiors and exteriors. Natural material with a copy of the texture of natural stone. According to our technology, the flexibility of the stone is such that it can take almost any shape, the technology allows you to produce a seamless material of any size.

The project is at the stage of completed development, ready for launch into production. The main stages achieved to date:
1. Development of technology, production of the first samples
2. Patent application filed
3. Study of the European market of finishing building materials and development of a business plan

Potential clients are people of average income and above, as well as construction firms and designers.The product is most in demand in developing countries, such as Europe, the United States, etc. also in countries with increased geoseismic indicators.Flexible stone production is more focused on the real estate market, while the residential real estate market in Europe is experiencing high demand, which is supported by higher incomes, low interest rates and a high level of net migration.Taking into account the fact that our technology allows the manufacture of flexible stone of great flexibility, more than 90 °, and has a small weight and thickness, it can be successfully used in a variety of interior projects.

The problem with the flexible stone market is that the available materials have a number of disadvantages, such as:
1. Limited flexibility. Existing samples on the market are difficult to cut and do not bend at an angle of more than 90°, due to the use of resins and textures of natural veneer (cut).
2. Size. Available on the market analogues of flexible stone, such as stone veneer, have limited dimensions. 
3. Texture. Natural stone veneer has a limited depth of texture, sand "crumb" has no texture, and is not a copy of natural stone.
4. Price. Natural stone veneer has a high cost. In the modern market, the cost of 1 sq.m. costs from 56 euros if the sheet has a size of 1220mm x 610mm, and 138 euros if the sheet has a size of 2880mm x 1220.

Our technology of manufacturing flexible stone allows us to produce a copy of the texture of the stone with properties that are not available on the market of modern finishing materials:
1. Texture does not differ from natural stone
2. The flexibility of the stone reaches a level of more than 90°
3. Seamless flexible stone that can be used on facades of any size
4. The stone has a small weight (up to 2 kg. per square meter with a thickness of 3.0 mm.) and is presented in the form of wallpaper, easy to transport and install
5. Flexible stone is made of natural, environmentally friendly materials. Fireproof, waterproof but breathable material.
6. Price. The cost of materials in production is no more than 20%, so the cost of the final product is much lower than that of competitors.

Indirect competitors in the European market of flexible stone are manufacturers and importers: Stone veneer, decorative plaster (not a flexible stone) and flexible stone with a sandy coating. Each of these alternatives has drawbacks that are solved in the technology we presented.

There are no direct competitors that produce or export material that has simultaneously high flexibility, having a texture-copy of natural stone, light weight, water resistance and heat resistance, as well as unlimited size

The financial model can be found in the presentation, slide 10

The business model can be found in the presentation, slide 7

Investments are necessary to start production, conduct marketing activities, and support production in the first months of work, to stabilize the process and obtain a stable high profit
For more information, see presentation, slide 9
On request, we can provide a detailed financial plan

Ready to discuss different options for proposals, with the exception of part of the patent

As a risk, we can note only one factor, this is the conduct of incompetent marketing. Due to the fact that the market is accustomed to stone veneer, an important component is the successful introduction of new technology into the existing market. This task is doable when attracting a professional marketer to the project.

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