One subscription & unlimited access: professional and user-oriented video lessons, from dance workouts to yoga classes, plus Dasi community.
Engaging concept using gamification elements.
Current Status
900 subscribers & 5500 registered users
Market
Women within age range: 25-60
Problem or Opportunity
80% of Dasi's users are women, within the age range 25-45. We solve for them the problem that is caused by physical inactivity. In turn, top barriers for physical inactivity are:
Lack of time
Lack of enjoyment
Lack of encouragement
Solution (product or service)
To our Dasi subscribers:
- Access classes from anywhere, anytime
- Enjoy movements, no boredom
- Tailor-made content suggestion - do you want to spend 7 minutes per day, more on cardio salsa or stretching.
- Become part of Dasi community, collect points, energy, good vibes, stay healthy and take care of your mental well-being. After X amount of points, you can also mentor members of Dasi community
1. Advantage of being close to CEE/CIS region, in terms of culture, geography and customer.
2. Content:
- Differentiator is Georgian dances, well known and on demand in the region.
- No need for different fit apps, dances, yoga, stretching, workouts. All in one place and well structured to ease decision process.
3. UX: Customer onboarding, engaging communication & gaming elements, community with common interests.
Finance
Monthly subscription fee: USD 10,99
Business model
Dasi's business model is subscription based, with the monthly fee of USD 10,99.
We will add online shop as well, for dance/fit wears
Money will be spent on
1. Make site interactive -
2. Add Content
3. Translate Video lessons in English & Russian languages and enter international market
3. Get 300k recurring subscribers
