We encourage individuals to offset their carbon footprint to receive loyalty points that helps them to buy from sustainable brands at a discounted price. Insusty is a sustainable loyalty program.
Current Status
2000 eco conscious individuals and 20 brands. Selected by Google digital atelier, recognized by the French government for the economic innovative nature of the startup and received public grants.
Problem or Opportunity
Problem 1 : The blame game leading to no climate action, perception of individuals that sustainable products are expensive, lack of transparency.
Solution 1 :View your impact in real time, receive loyalty points to buy sustainable products.
Problem 2 (For brands) : High cost of acquisition, strict regulations to be carbon neutral, hard to find early customers.
Solution 2 :Share the load to attain carbon neutrality with your customers and get early and loyal customers through loyalty points API system.
Solution (product or service)
Reward based carbon offsetting for individuals.
Business model
1. Brand subscription starting at 30€/month for API Access
2. 5% commission from purchase made using Insusty Loyalty point. Purchase amount 50€ and above.
3. 15% commission from subscriptions for carbon offsetting
Incubation/Acceleration programs accomplishment
Euratechnologies, Schoolab, Google Digital Atelier
