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Price Backers

Increase online shops customer retention by trust incentives

Israel
Market: Other
Stage of the project: Idea or something is already done

Date of last change: 29.09.2022
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Idea

We increase online shops' customer retention by eliminating the fear in consumers' minds from price drops after making a purchase, using store credits both as compensation and as an incentive.
For the store, the process is effortless, and the program is optimized for any store.

Current Status

In 2021 we earned $40,000 in revenue. Our 60 customers earned more than $120,000, which generated a new revenue channel for them.
Cause market threats In April 2022, we pivoted our product.
In 2022, we are working with 10 design partners that earn a few hundred each.
Nowadays, we fit the product exactly to their needs before changing from traction to revenue stage.

Market

ecommerce, online shops, ecommerce platforms such as Shopify, woocommerce, magento.

Problem or Opportunity

1. Acquiring a new customer can cost 5-7 times more than retaining an existing customer.
2. 89% of consumers are reporting promotional emails will not influence them to return for another purchase. (PriceBackers Survey with hundreds of US consumers)
3. Online shops struggle to build long-term relationships based on customer trust.

Solution (product or service)

Price Backers is a unique AI Trust Relationship Management (TRM) solution - a proactive price protection program that compensates consumers post-purchase with store credits, increasing online store retention & building trust.

Competitors

Privy, recharge, spently, shopagain, smile.io.

Advantages or differentiators

1. SaaS solution that optimizes and manages a price protection policy that compensates consumers after purchasing, with store credits
2. AI-based recommendation systems empowers the merchant to know which products to lower prices to attract customers who have already bought from them.
3. Consumers are 6.6 times more likely to return for another purchase if online shops offer store credit due to a price guarantee (VS. sending email promotions).

Finance

$40,000.

Business model

Subscription: 10% from orders amount:
500 orders, 50$ per month.

Money will be spent on

Marketing - reach 200 customers. Development: automate our algorithm

Offer for investor

SAFE, 20% discount.

Team or Management

Risks

No pattent, long marketing flows.

Incubation/Acceleration programs accomplishment

Prticipated in Techstars Tel Aviv.

Won the competition and other awards

Nope.

Photos

Photo 1 - Increase online shops customer retention by trust incentives
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation