Photo - Anicca wellness
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Anicca wellness

Israel
Market: Other
Stage of the project: Idea or something is already done

Date of last change: 23.09.2022
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Idea

Anicca is a mental wellness company
harnessing breathing as a tool for
emotional well being and long term
resilience.
Using a smart wearable breathing sensor
we deliver personalized guidance

Current Status

Product: device + app
ready for small scale sales
+ pilots
Users: successful 29 users study
IP: PCT application submitted with “novel”
Data: breathing, Logging
Current Funding: 110K non-dilutive grants,
$250K SAFE
Pilots: LOI’s for research, leads for corporate

Problem or Opportunity

Stress is affecting over 70 million adult
Americans, costing them their well being,
health, employment, and finances, and could
lead to complete burnout.
People mindful of their stress, who do not
wish to take medicines with side effects, need
a way to stay calm and in control when and
where stress arises. Over 30 million Americans
already use breathing and mindfulness
practices prescribed by doctors, therapists or
coachs. Yet, these practices are almost
impossible to apply in a real-life situation.

Solution (product or service)

Anicca mitigates stress by regulating the
wearer’s breath. It does so by sending
calming vibrations to the body’s core based
on real time data of breathing patterns. The
device is designed to be worn on emotionally
significant areas for maximum effect. Data is
pushed to an app for additional analysis and
insights.
Anicca’s dynamic response and guiding is
based on the user’s real-time breathing
They do not need to stop what they’re
doing, and do not require a quiet room, a
therapist or a teacher next to you
Connecting the user to their own
breathing empowers them an

Business model

D2C for stress / anxiety and those who
wish to take up a mindfulness /
breathing practice. G2C - influencers.
B2SMB - specific markets are being
researched, such as somatic therapists /
teachers / coaches, dental clinics for
dental anxiety, etc.
B2B - corporate wellness programs for
prevention of burnout. Direct sales /
wellness coordinators.

Incubation/Acceleration programs accomplishment

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Product Video
Presentation