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Flavus.com

Turkey
Market: Another
Stage of the project: Operating business

Date of last change: 20.09.2022
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Idea

#1 online destination of Beauty|Health|Well-being enthusiasts
with the unprecedented shopping experience. Making beauty shopping part of healthy living & aging rather than luxury or grooming only.

Current Status

500k monthly traffic with almost 2% CR.
Almost 100k customer base with 1/4 repeat order performance
Hosting over 300 local & international brands with over 8000 SKUs

Problem or Opportunity

The beauty market in general looks like a Red Ocean, however, there is no online player in the market that can grasp new-age shopper persona of
Beauty|Health|Well-being enthusiasts & address personas expectations

Solution (product or service)

To become a digitally savvy online platform, disrupting
Beauty|Health|Well-being by bringing together first time ever
large & well-curated portfolio, addressing all expectations of
persona defined.

Business model

Sourcing directly from brand owners or their authorized distributors/importers. Holding inventory and shipping same-day in a single pack. Serving only on own website, no existence on any marketplace. Operations & customer service are in-house as it is the core of the business.
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Idea
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