#1 online destination of Beauty|Health|Well-being enthusiasts
with the unprecedented shopping experience. Making beauty shopping part of healthy living & aging rather than luxury or grooming only.
Current Status
500k monthly traffic with almost 2% CR.
Almost 100k customer base with 1/4 repeat order performance
Hosting over 300 local & international brands with over 8000 SKUs
Problem or Opportunity
The beauty market in general looks like a Red Ocean, however, there is no online player in the market that can grasp new-age shopper persona of
Beauty|Health|Well-being enthusiasts & address personas expectations
Solution (product or service)
To become a digitally savvy online platform, disrupting
Beauty|Health|Well-being by bringing together first time ever
large & well-curated portfolio, addressing all expectations of
persona defined.
Business model
Sourcing directly from brand owners or their authorized distributors/importers. Holding inventory and shipping same-day in a single pack. Serving only on own website, no existence on any marketplace. Operations & customer service are in-house as it is the core of the business.
