Photo - SimRide
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SimRide

Ghana
Market: Transport
Stage of the project: Operating business

Date of last change: 02.09.2022
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Idea

A multimodal ride-hailing app that allows passengers to share rides on a bus and the option to use a taxi, bike or walk for the first/last mile of their journey.

Current Status

Traction in 1 month of pilot
1345+ rides fulfilled
400+ active users with 60% repeated customers

Problem or Opportunity

In many cities in the global south(Ghana inclusive), public transport is decentralized and unreliable, and relies on aging, poorly maintained buses. Most routes are also quite far from the origin/destination of most trips (the first/last mile problem)

Solution (product or service)

A multimodal mobile apps to allow passengers to share a ride on a bus(comfortable buses) and the option to hail a taxi, bike or walk for the first and last leg of their journey. The whole process is integrated so passengers are able to book different types of rides just with a click.

Business model

We have four revenue streams
Revenue from the sale of bus tickets
Revenue from ads
Revenue from charges on data analytics
Revenue from 15% commission on taxi-only trips
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