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Attina

Insurance for social media account and internet income

UAE
Market: Insurance
Stage of the project: Operating business

Date of last change: 29.08.2022
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Idea

Attina - insurance for digital assets protecting from cyber threats, content deleting and other causes of income losses. Influencers, business promoters, company profiles, advertising and real estate agencies - everyone who use social media to gain income. Our main goal is to teach basic cyber hygiene, store their data backup and secure account management to as many people as possible.

Current Status

tested mvp made 50 clients in 20 days.
Cost per lead: $0,45 Cost per client: $15 Average check: $50
Changed positioning: not just a cyber threat insurance service, but also give people knowledge in the form of a blog and online support on how best to protect their account and settle reputational lawsuits between advertisers and influencers, crypto creators and investors.
Launched social media campaign
Have already tested hypothesis with several nft marketplaces and 100+ influencers - all are needed our service
Moved to Dubai
Raising pre seed

Market

Social networks have become the main channel for promoting products, and advertising checks from the top influencers are already many times higher than advertising on TV. Around the world, every brand from small to large, a private entrepreneur, or an employee of a company has its own social media accounts to attract customers.
1 billion Instagram account has 10,000+ followers, its mean its worth something for owner
Tik-tok, LinkedIn, Twitter, Youtube - its billions of accounts
And ofcource crypto and NFT. We already find our business model and ready to scale it

Problem or Opportunity

There are more and more people in the world who earn with the help of social media: influencers, bloggers, business promoters, crypto (investors, funds, authors, etc.). Their main asset - a social media account or a crypto wallet - is subject to many cyber threats, reputational risks, scams, blocking, etc. This directly affects the loss of income.

Solution (product or service)

Our service helps to insure income from digital media and crypto activities from $8 per month. The user just needs to leave a link to his account and select the amount of coverage per month. We provide knowledge how to keep account safe, make backup of the digital content and store it, help to regulate reputational risk and lawsuits with brands and client

Competitors

The self-employed market on the Internet still has little penetrating by insurance companies. Classic insurance only talks about health insurance. But no one sees the value in a digital account as insurance object. Cyber risk insurance is currently only available to companies. It refers only to the insurance of data centers and large data arrays. There are also a couple of companies that insure cryptocurrency, but they are also very expensive, covering a small number of cases not affordable to most users.

Business model

we charge monthly subscription from $8 to $21 depends of the level of monthly coverage. We pay for the insurance cases depends on what is the total inactive account time. Process is fully digital, no agents and offices. It helps to reduce costs and provide more honest service.

Team or Management

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