"Badishi" is a Guruli family firm that produces Guruli spices, ajiks and sauces.
Current Status
I was a small entrepreneur and had an annual turnover of up to 20,000 GEL, now I got a Jita grant and we are increasing production, which will be our annual turnover at the end of the year, i.e. up to 100,000 GEL by the end of 2023
Problem or Opportunity
Amy's customers are people who love ajikas and sauces, who can't get spicy
It is eaten for gastroenterological diseases. Also, my target segment is
A young/middle-aged and high-income consumer who appreciates Georgian
Taste properties of adjikas and sauces and actively uses them, although he does not have time
to prepare
Solution (product or service)
As we have already mentioned, the gastroenterological center - ours - is relevant among Georgians
Ajigamoks, prepared with a signature, family recipe, contain exactly the amount of pepper that does not cause or aggravate this disease, so the consumer should diversify.
menu, to enjoy Georgian ajik and at the same time get the necessary vitamin B plant
without harming health.
Business model
We create healthy food with Georgian raw materials, and for the first time we offer Georgian tomatoes and ajiks to the market in small disposable packages.
