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Kernel

Georgia
Market: Financial services
Stage of the project: Operating business

Date of last change: 20.07.2022
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Idea

Intuitive financial management tools for SMBs in South Asia

Current Status

We currently have 45+ thousand users worldwide (Georgia and Global South). However, we are fully concentrating on the Indian market for this year, due to the urgency of the problem of the customers and the window of opportunity in the market.

Problem or Opportunity

Over 100 million Small Businesses in South Asia struggle to comply with the new tax regulations, that require them to digitize their operations and issue and manage multiple documents for accounting and tax purposes.

The problem is that SMB owners waste countless hours in an attempt to comply with requirements they don't understand, often get penalized and sometimes even go to jail for deviations.

Solution (product or service)

The root of the problem is that SMBs do not have the financial and tech literacy, nor tools to navigate this change.

We give them a modern and intuitive App, that does not require any prior experience or knowledge to use, is compliant and fully integrated with government services and saves their time on documentation flows by 20X

Business model

We have a freemium model with subscriptions in every country except India and pricing varies country by country.

As for India, in June, we experimented with removing the freemium model (switching to free trial only) and explored the referral sales model through professional "distributors". The results have been astonishing, and we are currently working on scaling the sales process.

Incubation/Acceleration programs accomplishment

500 Startups Georgia
India Market Access Program (by Fintech OI)
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