we are a health brand that is focused on underserved areas. we are starting with endometriosis by providing a powerful new way to access resources, community, products, and care.
we have already spoken to 100+ users and 20+ experts and we have confirmed the immense gap in the market. we have also validated the value of our innovation by recently winning pitch competitions through the MSIVD program and venture devils at ASU. we are currently developing our MVP and will be rolling it out in July.
our market segment is women/ girls between the ages of 18 and 40 who have or think they may have endometriosis. endometriosis affects 1 in 10 women and girls of reproductive age. That's ~190M people worldwide. with growing attention being paid to feminine needs, the femtech industry is expected to "more than double from $22.5bn last year to more than $65bn by 2027" (global market insights).
Problem or Opportunity
womens health has been inadequately serviced and we are one of the first to identify this need. we are starting with endometriosis because 1 in 10 women and girls of reproductive age are affected.
Solution (product or service)
through our website and app, we match users with the best community, products, providers, and resources (e.g. videos, articles, etc.) based on their individualized needs and goals. We provide support and guidance at any stage of their health journey.
there are no direct competitors in the medical platform space for pelvic pain relief. platforms such as onemedical and zocdoc have very limited options for pelvic pain. for example, when you search pelvic pain on zocdoc the only results are chiropractors. lastly, they have no community aspect or educational resources which we do provide.
Advantages or differentiators
our competitive advantage comes from our increasing automation to improve
accuracy and efficiency over time, my personal experience with endometriosis, our unique, creative approach to solving this problem, and being at the forefront of innovation in this space.
the primary revenue stream will be from user subscriptions. Additional revenue will come from product/ service referrals, page ads, and monetizing anonymized data.
we will have a freemium, tiered business model where the user will pay for more personalized options. the main channel will be online.