Photo - The Nurturing Co.
play_arrow
View
57236

The Nurturing Co.

USA, Delaware
Market: Other
Stage of the project: Operating business

Date of last change: 18.05.2022
Go to the owner's profile
3
equalizer from 2000
help
Calculated and estimated occupancy of the project (more about ratings)
My rating
1
2
3
4
5
6
7
8
9
10
Average rating:
 

Idea

The best earth friendly daily use essentials on the planet.
Sustainable, less impacting carbon saving, water saving, one time use plastics free home care that cares for earth and you.

Current Status

Our sister company in Singapore has been building the brand in SEA for three years. With a revenue forecast of $1.35m USD in 2022. WITH 5X growth since we began we are now launching in the US market with Amazon LaunchPad, Cerqular and our own website. Currently we have a 75% returning customer rate, an LTV of $185 and COC/LTV 1:13. We are a focused D2C / online business.

Problem or Opportunity

77% of consumers are seeking to buy sustainable CPG but the offer available currently is only 16% of the total CPG mix. Yet this 16% is already producing 55% of the total CPG sector growth...
We believe the time is right to push up the choices as sustainable purchasing moves toward being a main stream choice.

Solution (product or service)

There is a lack of choice for the 77% who have already decided they would rather not buy from the conventional brands. Aside from their desire for greener products they also are seeking healthier for their body products. We answer both these key drivers with products that the conventional players cannot match.

Business model

We create and sell the best earth friendly daily use essentials with third party factories to our own 100% exclusive designs and product specifications. We sell online via our own website and a number of online partners and some select offline retailers, to help drive wider awareness.
In the US we are launching with Amazon Launchpad and Climate pledge friendly programs as well as other online partners to begin. Entry to physical retailer will come in 2023 in the US market, and a launch in Australia and Europe with Amazon LaunchPad already penned in our plans.

Incubation/Acceleration programs accomplishment

Currently apart of the 500 Global launch sf cohort which is helping us refine our market position and product offer to deliver something new and exciting that directly answers consumer needs.
5,00
1
2
3
4
5
1 voice
Sign in/Sign up
arrow_back
EN
more_horiz
close
visibility624
star0
Add to favorites
Delete from favorites
share
close
thumb_up0
Like
Unlike
Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Presentation