The Nurturing Co.

The best earth friendly daily use essentials on the planet.
Sustainable, less impacting carbon saving, water saving, one time use plastics free home care that cares for earth and you.

Our sister company in Singapore has been building the brand in SEA for three years. With a revenue forecast of $1.35m USD in 2022. WITH 5X growth since we began we are now launching in the US market with Amazon LaunchPad, Cerqular and our own website. Currently we have a 75% returning customer rate, an LTV of $185 and COC/LTV 1:13. We are a focused D2C / online business.

77% of consumers are seeking to buy sustainable CPG but the offer available currently is only 16% of the total CPG mix. Yet this 16% is already producing 55% of the total CPG sector growth...
We believe the time is right to push up the choices as sustainable purchasing moves toward being a main stream choice.

There is a lack of choice for the 77% who have already decided they would rather not buy from the conventional brands. Aside from their desire for greener products they also are seeking healthier for their body products. We answer both these key drivers with products that the conventional players cannot match.

We create and sell the best earth friendly daily use essentials with third party factories to our own 100% exclusive designs and product specifications. We sell online via our own website and a number of online partners and some select offline retailers, to help drive wider awareness.
In the US we are launching with Amazon Launchpad and Climate pledge friendly programs as well as other online partners to begin. Entry to physical retailer will come in 2023 in the US market, and a launch in Australia and Europe with Amazon LaunchPad already penned in our plans.

Currently apart of the 500 Global launch sf cohort which is helping us refine our market position and product offer to deliver something new and exciting that directly answers consumer needs.