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iFriend

Brazil
Market: Tourism, sport
Stage of the project: Operating business

Date of last change: 26.07.2022
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Idea

iFriend is a Latin American marketplace of Tours & Activities. We offer unforgettable travel experiences in more than 1.600 cities around the world.

Current Status

We performed validations through market research and MVP where we serve nearly 1,500 customers in 73 countries on 5 continents. We had an average rating of 4.9 stars and 96% of customers gave us 5 stars. After a difficult period of pandemic, since October 2021 we have achieved monthly growth of 30% per month, reaching the best results achieved pre-pandemic.

Problem or Opportunity

The main problems we solve for travelers are: Language difficulties, insecurity in visiting large cities and exotic destinations, lack of travel companions, time optimization for better entertainment at the destination, elaboration of itineraries, help to avoid tourist traps, but mainly, we enable travelers to live unforgettable moments in their trip through experience tourism.

Solution (product or service)

Through a marketplace platform, we connect travelers to tour guides and local receptives around the world. Our main services are: PRIVATE TOUR through our extensive base of local guides with itineraries tailored to the travellers interests; VIRTUAL TOURS that allow the traveler to know the destination in advance from the comfort of their sofa; and EXPERIENCES, tours with pre-defined itineraries created by our tours guides, gastronomic chefs, sommeliers, historians, architects, artists and much more.

Business model

Like the other marketplace platforms, we monetize for each transaction. In B2C our commission is up to forty per cent (40%), and in B2B2C twenty per cent (30%), as we pay ten per cent (10%) commission to travel agencies.
We have in our base more than one thousand three hundred (1300) small and medium sized agencies, we are growing this number around ten per cent (10%) per month.

Incubation/Acceleration programs accomplishment

Discoveries Program (Fabrica de Startups in Portugal)
https://www.startupdiscoveries.com/2021
Smart Challenge (Wayra Telefonica Group)
https://www.iadb.org/es/noticias/smart-challenge-turistico-anuncia-los-10-proyectos-que-van-recibir-apoyo-empresarial
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